Why "Charge Your Worth" Isn't Good Advice

Outgrowth: A Slice of Pro Beauty

How useful is the advice to “charge your worth?” What purpose does it serve for beauty pros pricing their services, or for employees negotiating compensation with a salon owner? We tackle this tired suggestion for how it appeals to our emotions and sense of importance, rather than gives direction on how to use actual numbers to calculate the value of our work.
Resources:
Pricing for Safety: What Can You Afford?
Outgrowth - Pricing Basics: Product Cost Per Service (CPS)
This Ugly Beauty Business - The Salon Service Pricing Toolkit by Tina Alberino
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Outgrowth: A Slice of Pro Beauty

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Edited for length and clarity.

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