Chelsea Roth's Guide to Crafting Brand Identities in Construction

The Construction Veteran Podcast

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Unlock the secrets behind marketing's transformative power in the construction industry with our esteemed guest Chelsea Roth, a marketing maven with an insider's perspective on branding, storytelling, and building client relationships. As Roth peels back the layers of this intricate field, we move past the notion that marketing is confined to social media, diving into the science of understanding the customer's 'why' to create consistent outcomes. Her journey from the Department of Defense to the heart of construction marketing is a testament to the diverse paths that lead to this dynamic realm, showcasing the impact marketing has on securing projects and shaping our communities.
Step into the evolving world of construction marketing where the fusion of technology and creativity is reshaping the industry. With Chelsea's guidance, we unpack the importance of community, networking, and professional organizations, like SMPS, in honing marketing skills. We also explore the essential tools and soft skills required to excel in this field, such as Adobe Creative Suite, Canva, and emotional intelligence. Whether you're seeking to transition into construction marketing or simply aiming to refine your expertise, this episode is brimming with actionable advice and the joy of sharing the stories behind significant construction projects.
Delve into the future as we discuss how advanced technology, including iPads and AI, is revolutionizing construction practices and travel experiences alike. I open up about my own pursuits, from reaching personal travel milestones to leveraging video editing and social media skills in my professional life. For those drawn to the visual arts or keen on deep industry insights, we extend an invitation to mentorship and connection. Additionally, we offer a call to action for military veterans and supporters in the construction industry to amplify their voices through the Construction Vet Podcast platform. Join us on this episode to navigate the intersection of marketing, technology, and personal growth within the construction industry.

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If you're a military veteran in the construction industry, or you're in the construction industry and support our military vets, and you'd like to be a guest on the podcast you can find me at [e-mail] , or send me a message on LinkedIn. You can find me there at Scott Friend. Let's share the stories and motivate others!

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Chapter

1. Chelsea Roth's Guide to Crafting Brand Identities in Construction (00:00:00)

2. Marketing's Role in Construction Industry (00:00:01)

3. Opportunities and Skills in Construction Marketing (00:04:54)

4. Technology's Impact on Travel and Industry (00:16:32)

5. Insight Into Marketing and Industry Opportunities (00:26:13)