#144.Todd Barber: Producer of Rampage on Freeride’s Evolution and the NST Bike Tour

MOVING THE NEEDLE : The Andrew Neethling Podcast

Todd Barber, co-founder of Red Bull Rampage, joins us to share the incredible journey behind one of the most iconic freeride mountain biking events in the world. From Rampage’s daring beginnings in 2001 to the groundbreaking inclusion of women riders and the evolution of its unique judging format, Todd reflects on two decades of redefining action sports.

We also dive into the creation of NST Bike, a bold evolution of the Proving Grounds qualifier Todd launched in 2019. Discover how a collaboration with snowboarding legend Travis Rice helped shape the Natural Selection Tour’s expansion into biking, bridging the gap between slopestyle and big-mountain freeride competitions.

With upcoming events in Queenstown, New Zealand—including a “last chance qualifier” at the Dream Track—Todd shares his vision for the future of freeride, the challenges of finding unique locations, and the exciting multi-sport expansion of NST. This episode is packed with stories of innovation, community, and pushing the limits of what’s possible.

The Search | Natural Selection Tour Bike

Episode Sponsors:

AG1

AG1 is going to give you a FREE 1-year supply of immune-supporting Vitamin D AND 5 FREE travel packs with your first purchase. All you have to do is visit drinkAG1.com/movingtheneedle

MANSCAPED

If you head over to MANSCAPED.com and use code " movingtheneedle" you'll get an exclusive 20% off and free shipping on your order. That's right, 20% off! So whether you're moving the needle in life or moving the needle on the trail, do it with style, precision, and the MANSCAPED Lawn Mower 5.0. Your jewels will thank you!