Podcast Creative Retail Mentor terbaik (2024)

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Ep 418: Building a Global, Omnichannel Apparel Brand - Paka's Kris Cody on his Peruvian Retail Journey 49:14

2d ago49:14

49:14

Subscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to the DTC Podcast! Today, we have Kris, the innovative founder of Paka Apparel, joining us. Paka is making a significant impact in the outdoor apparel market with its unique use of alpaca fiber. In this episode, Kris shares the journey from digital growth to opening a flag…

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216. Create A Summer Of Ease for Your Retail Shop 29:12

2d ago29:12

29:12

With host retail coach Wendy Batten https://wendybatten.com/podcast-intro/ In This Episode: Can you have a summer of ease and keep your momentum going? Yes. No matter what summertime looks like in your retail shop, you need to balance your work schedule with rest and fun while keeping the momentum at the same time. Sounds challenging, right? Trust …

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Ep 417: Build Your Own Brand GPT (and Maybe Your Butler?) Evan and Braydon from Pilothouse on AI for Creative Output and Personal Productivity | AKNF 33:28

5d ago33:28

33:28

Subscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to the DTC Podcast! Today, we're thrilled to have Evan O'Gorman and Braydon Germain from Pilothouse, a leading digital marketing agency. In this episode, we dive deep into the innovative ways Pilothouse is leveraging AI to transform their workflow and ad creation processes.…

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Ep 416: Sarah Carusona Tames The Omnichannel Beast for Alpha Lion [C-Suite Mentor Podcast] 38:59

9d ago38:59

38:59

Subscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to the DTC Podcast! Today, we're excited to have Sarah Carusona, former Director of Ecommerce at OlaKai. In this episode, Sarah shares her journey from OlaKai to her new role as the Fractional Head of Growth at Alpha Lion, a sports nutrition supplement brand. We dive into h…

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215. Coffee Break Chat: Customer Service vs. Customer Experience 20:34

9d ago20:34

20:34

With host retail coach Wendy Batten https://wendybatten.com/podcast/ In This Episode: As a retail shop owner, have you given much thought to the difference between customer service and customer experience as it relates to your brand? In this short coffee chat episode, I’ll share the difference between the two and what you can do to ensure your bran…

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Ep 415: The Gucci and Ralph Lauren of Email Design with Jordan Gordan from Pilothouse | AKNF 16:29

12d ago16:29

16:29

Subscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to the DTC Podcast. Today, we have Jordan Gordon from Pilothouse, a leader in email marketing strategy. In this episode, Jordan shares insights on how to simplify email design for better performance and manageability. Key Topics Discussed: Single Destination Emails: Optimiz…

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Bonus: Has AI Triggered a "Generational Cull" of Software Vendors? Wunderkind’s Richard Jones on the Outcome-Based Future of SaaS. 33:54

14d ago33:54

33:54

Subscribe to DTC Newsletter - ⁠https://dtcnews.link/signup Hello and welcome to the DTC Podcast! Today, we’re diving deep into the future of SaaS with Richard Jones, the CRO of Wunderkind. Wunderkind is a pioneering performance marketing solution, leveraging AI to drive revenue for e-commerce brands. In this episode, Richard shares his bold predict…

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Ep 414: Ben Kruger, The Rogue Ex-Googler on His Side Hustle Slinging Microphones, and the Cost Cap Gospel 35:31

14d ago35:31

35:31

Subscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to the DTC Podcast! Today, we have Ben Kruger, a former Google Ads rep who transitioned to running a profitable side hustle selling microphones. Ben shares his journey from Google to becoming a DTC entrepreneur, discussing the key tactics he used to scale his business and m…

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214. Coffee Break Chat: Be a Big Deal! 12:31

16d ago12:31

12:31

With host retail coach Wendy Batten https://wendybatten.com/podcast-intro/ In This Episode: Let’s have a coffee chat around being a big deal in your community, shall we? Recently, I had a conversation with a client where she relayed to me that being a “big deal” in her community felt awkward for her because she didn’t want to show off or flaunt her…

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Ep 413: Is Your Amazon Ad Account Structure...Shallow? How Over-Automation and a Generic Approach Limits Your Scale on Amazon | AKNF 22:47

19d ago22:47

22:47

Subscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to the DTC Podcast! Today, we're diving into the world of Amazon ads with Rob and Clifford from Pilothouse. Known for conducting thorough audits and revealing hidden potential in ad campaigns, they bring valuable insights into optimizing Amazon advertising beyond the basics…

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Ep 412: Scaling Sour – Rotten's Michael Fisher on Better-For-You Candy, Go-To Market Strategy (+Grubs, Gizzards and Goo) 42:01

23d ago42:01

42:01

Subscribe to DTC Newsletter - https://dtcnews.link/signup Michael Fisher, founder of Rotten, discusses his journey of creating a better-for-you candy brand that still tastes delicious. He shares his inspiration for starting Rotten, the challenges of getting the product to market, and the importance of meeting and exceeding customer expectations. Fi…

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213. Five Areas Retailers Should Focus on in Q3 23:02

23d ago23:02

23:02

With host retail coach Wendy Batten https://wendybatten.com/podcast-intro/ In This Episode: If your retail shop is in an area where summertime means things slow down a little bit, it’s not time to settle into vacation mode just yet! As we move into summer, there are a few things that we can be doing around our retail shops to set us up for success …

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Ep 411: Crushing the Drop Model on Meta Ads + Q4 Budget Planning Kickoff | AKNF 20:48

26d ago20:48

20:48

Subscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to the DTC Podcast. Today, we're joined by Taylor, Nate, and Jacob from Pilothouse's Meta Ads team, who delve into the effective use of the Drop Model and early Q4 planning for DTC brands. Mastering Product Drops: Discover how leveraging the Drop Model can create urgency, d…

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Ep 410: HexClad's Head of Advertising, Cam Bush Talks Omnichannel Strategy for Nine Figure Scale 46:38

1M ago46:38

46:38

Subscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to the DTC Podcast! Today, we're thrilled to have Cam Bush, the Head of Advertising at HexClad, the DTC dominant, Gordon Ramsey partnered (Eric's personal favorite pan). HexClad is renowned for its innovative hybrid cookware and impressive growth trajectory, having reached …

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212. Pushing Through Business Blocks with Guest Expert Jane Bellante 45:27

1M ago45:27

45:27

With host retail coach Wendy Batten https://wendybatten.com/podcast-intro/ In This Episode: When you are feeling stuck in your retail business or in life, what tricks do you use to change your mindset? How do you push through the blocks that feel as though they are keeping you stuck? In this episode, I’m joined by mixed media artist, creative coach…

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Ep 409: The Art of AOV – Master Pre-Purchase Upsells with Aves | AKNF 23:29

1M ago23:29

23:29

Subscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to the DTC Podcast! Today, we’re diving into the world of upsells with Aves from Pilothouse. We'll explore how you can maximize your revenue by incorporating pre-purchase upsells into your ecommerce strategy. Key Insights: Importance of Upsells: Learn why upsells are crucia…

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Bonus: How BrüMate's Hans Harris drives RESILIENT revenue with their app with Sam Barati from Tapcart 32:25

1M ago32:25

32:25

Subscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to the DTC Podcast! Today, we’re joined by Hans Harris, Growth Director at BrüMate, the nine-figure drinkware and cooler brand, as well as Sam Barati, VP of Customer Success at Tapcart. https://tapcart.com We'll be diving into the strategy behind BrüMate's wildly successful…

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Ep 408: Boost Your Sales with Strategic Giveaways - Insights from Van Oakes 29:56

1M ago29:56

29:56

Subscribe to DTC Newsletter - https://dtcnews.link/signup In this episode of the DTC Podcast, we welcome Van Oakes, Founder of Goat Media, who has perfected the art of running successful giveaways. Van has not only helped scale Diesel Power Gear through countless, high value, strategic giveaways but also assists other brands in boosting their sales…

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211. Relationship Marketing for Retailers 28:49

1M ago28:49

28:49

With host retail coach Wendy Batten https://wendybatten.com/podcast-intro/ In This Episode: Our business growth is dependent on relationships. Customers, team, and others in your community. Being intentional about relationship marketing is key. As a retail shop owner, have you thought about which other businesses in your community might be a good f…

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Ep 407: YouTube Ads Full Funnel Breakdown with Kari from Pilothouse | AKNF 25:47

1M ago25:47

25:47

Subscribe to DTC Newsletter - https://dtcnews.link/signup Today we're jamming with Kari from Pilothouse Google team, breaking down the full funnel she's built on YouTube ads for DTC Podcast alum, Anyday Cookware. You'll learn what kind of content works best at every stage of your funnel, as well as how to measure the true top of funnel effect your …

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Bonus: Glamnetic's Kevin Gould Gets Proactive About Customer Experience with Gorgias' Co-Founder, Romain Lapeyre 31:25

1M ago31:25

31:25

Subscribe to DTC Newsletter - https://dtcnews.link/signup Welcome to the DTC Podcast! In this episode, Kevin Gould from Glamnetic and Romain Lapeyre from Gorgias dive into the challenges and solutions of managing explosive growth in e-commerce. Glamnetic's remarkable leap to $50 million in just one year brought immense customer support demands. Dis…

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Ep 406: Studs.com Anna Harman Owns the Earscape, Scaling to 8 Figures Annually with Experiential Retail (and Word of ... Ear Marketing) 32:42

1M ago32:42

32:42

Subscribe to DTC Newsletter - https://dtcnews.link/signup On this week's DTC Podcast, Anna Harman, co-founder of Studs, discusses the inspiration behind starting the company and the need for an alternative to traditional piercing options. She explains the superiority of needle piercing and the challenges of opening the first studio. Anna also highl…

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210. What's Working for Social Media and Retail Business Growth with Brooke Riley 42:43

1M ago42:43

42:43

With host retail coach Wendy Batten https://wendybatten.com/podcast-intro/ In This Episode: Looking for ideas and ways to grow your social media presence for your independent retail business? Look no further than this conversation with business coach Brooke Riley. Brooke started her entrepreneurial career with a DIY/creative blog and website and is…

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Ep 405: Navigating Email Landmines + Bot Click Clarification | AKNF 22:52

2M ago22:52

22:52

Subscribe to DTC Newsletter - https://dtcnews.link/signup In this conversation, Eric and JoGo, Retention Director at Pilothouse.co discuss the issue of bot clicks in email campaigns and how to avoid them. They talk about Klaviyo's bot click exclusion feature and its limitations. They also discuss the concept of 'landmines' in email marketing and ho…

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Ep 404: The Marketing Millennials on Cracking the DTC Success Formula in 2024 51:02

2M ago51:02

51:02

Subscribe to DTC Newsletter - https://dtcnews.link/signup Today's DTC Podcast features Daniel and Ari Murray, the husband and wife team behind The LinkedIn sensation The Marketing Millennials. Ari is Chief Growth Officer at Sharma brands so she's helped driven successful marketing for some of the world's fastest growing brands. This podcast is an o…

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209. Retail Observations from a Seven-State Road Trip 31:05

2M ago31:05

31:05

With host retail coach Wendy Batten https://wendybatten.com/podcast-intro/ In This Episode: I just returned from a seven-state two-week road trip from Nova Scotia, Canada to North Carolina, USA! The trip’s destination was Mount Holly, North Carolina to meet with my mastermind group at member Jeff Lee’s shop, The Vintage Nest. John and I weaved down…

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Ep 403: Early Indicators of Amazon Success (Prime Day Prep + AMZ Q2 Earnings) | AKNF 22:04

2M ago22:04

22:04

Subscribe to DTC Newsletter - https://dtcnews.link/signup Join Eric, Rob and Clifford from Pilothouse Amazon to discuss Amazon Prime Day and Amazon's Q2 earnings call. They provide insights and strategies for sellers to prepare for Prime Day, including optimizing listings, driving sales volume, and leveraging influencers and affiliates. They also a…

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Bonus: Increase Your Margins with Effective Inventory Management with Finale Inventory's Pauline Shiu 28:39

2M ago28:39

28:39

Subscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to the DTC Podcast. Today, we’re thrilled to have Pauline Shiu from Finale Inventory with us to explore the transformative power of effective inventory management in the e-commerce space. We'll uncover how Finale Inventory aids businesses in avoiding common pitfalls like ov…

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Ep 402: Breanna Moreno – True Classic - Turn Customer Support Into A Profit Center 41:31

2M ago41:31

41:31

Subscribe to DTC Newsletter - ⁠https://dtcnews.link/signup Today we're talking customer support, with a brand leader who's supported A LOT of customers, potentially the most customers of any DTC apparel brand in the last five years...TRUE CLASSIC, the T-shirt giant who last year reported a quarter of a billion dollars in their first four years.. To…

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208. Stack Your Team with Guest Expert Shelli Warren 46:17

2M ago46:17

46:17

With host retail coach Wendy Batten https://wendybatten.com/podcast-intro/ In This Episode: When you hire employees to work in your retail shop, you aren’t simply giving them a job. As a shop owner, you are uniquely positioned to offer career opportunities that better the lives of people in your community. In Episode 208 of the Creative Shop Talk p…

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Ep 401: Common Google Ads Mistakes – PMax Errors & Overspending on Branded Search | AKNF 29:27

2M ago29:27

29:27

Subscribe to DTC Newsletter - ⁠https://dtcnews.link/signup⁠ Dive deep into Google Ads with Rafael from Pilothouse in this insightful episode. Rafael's team handles close to 100 account audits a year, and today he's sharing expert strategies on optimizing ad spend, the nuances of Performance Max vs. traditional shopping ads, and the critical importa…

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Bonus: Beyond Awareness, How BYLT Basics Buys TV Ads for Profitability, Brand Building and Incremental Growth with BYLT's Spencer Toomey and Tatari's Greg Kalin 40:41

2M ago40:41

40:41

Subscribe to DTC Newsletter - https://dtcnews.link/signup Join us on the DTC Podcast as we delve into how BYLT Basics and Tatari are redefining the role of TV advertising in the digital age. Spencer Toomey from BYLT and Greg Kalin from Tatari unpack how TV ads are not just about broadening awareness but are crucial tools for profitability and growt…

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Ep 400: The DadGang.co Story – From a boosted post, to 100k hats sold -- Bart Szaniewski Speaks! 49:04

2M ago49:04

49:04

Subscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to the DTC Podcast! Today, we're diving into the unique journey of Dad Gang, an apparel brand that’s revolutionizing fatherhood fashion with high-quality hats. Join us as we explore how Bart, a seasoned DTC marketer, shifted from traditional roles to building a community-fi…

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207. Let’s Talk About Uniforms and Name Tags for Your Retail Shop 14:05

2M ago14:05

14:05

With host retail coach Wendy Batten https://wendybatten.com/podcast-intro/ In This Episode: Ready for another controversial episode? Let’s do it! Let’s talk about name tags and uniforms. If you are a retail shop owner who thinks uniforms don’t apply or fit with your brand, I hope you’ll keep listening and reconsider after hearing this short episode…

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Ep 399: Mastering Meta Shops & Ad Instability – Expert Insights on Digital Advertising Trends | AKNF 21:07

2M ago21:07

21:07

Subscribe to DTC Newsletter - https://dtcnews.link/signup Today we catch up with Taylor and Jacob from Pilothouse's Meta Ads team to talk Q1 performance and and how we're mitigating platform and algorithm insecurity. Work with Pilothouse: https://pilothouse.co Performance Update + shifting factors with Meta AI The shift to Meta Shops, the pros and …

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Bonus: The Pyramid Model of Influencer Marketing - SARAL's Yash Chavan 38:53

2M ago38:53

38:53

Subscribe to DTC Newsletter - https://dtcnews.link/signup Today's talk is all about the best strategies for product seeding and influencer marketing with Yash Chavan, founder of SARAL, the influencer marketing that makes it easy to get your product into the hands of nano-influencers who focus on authentic content. DTC Listeners get an extended two …

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Ep 398: Matt Bertulli from Pela Case and the Operator's Podcast – Earth Day Extravaganza on Sustainable Consumer Goods and the Importance of Material Innovation 44:00

2M ago44:00

44:00

Subscribe to DTC Newsletter - https://dtcnews.link/signup Matt Bertulli, the founder of Pela Case, Lomi, and the Operators' Podcast shares his entrepreneurial journey and insights into building successful direct-to-consumer (DTC) brands. He discusses the challenges of advertising on Facebook, the importance of addressing greenwashing accusations, a…

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206. Behind the Scenes: New Retailer’s Inner Circle Support 34:36

2M ago34:36

34:36

With host retail coach Wendy Batten https://wendybatten.com/podcast-intro/ In This Episode: We are all passionate, creative, and imperfect business owners who want to do it all. But as our businesses grow, it’s harder to keep all of our plates spinning. As our businesses evolve, we cannot simply keep adding to our already full plates, so it’s impor…

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Ep 397: Audience Targeting 101 – Avoid Delusion and Use Data To Understand Your Authentic Audience | AKNF 27:27

3M ago27:27

27:27

Subscribe to DTC Newsletter - https://dtcnews.link/signup In this conversation, Eric and Avery discuss the importance of understanding your audience and tailoring your marketing efforts to reach them effectively. They emphasize the need to avoid delusions about who your audience is and instead focus on the data and research to determine their true …

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Bonus: Want more incremental revenue? Send more SMS! Postscript's Mike Manheimer shows us the way. 50:49

3M ago50:49

50:49

Subscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to the DTC Podcast! Today, we’re thrilled to have Mike Manheimer from Postscript with us. https://postscript.io/ https://postscript.io/sales https://postscript.io/cashback https://postscript.io/onsite Mike brings years of expertise in the SaaS game, focusing on the unique c…

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Ep 396: Unlocking Growth with Kizik – Expert Insights on Marketing, Branding & Product Design 36:49

3M ago36:49

36:49

Subscribe to DTC Newsletter - https://dtcnews.link/signup Hello and Welcome to the DTC Podcast! Today, we're diving into the innovative world of Kizik with Brett Swenson, a key player in the brand's meteoric rise. Discover how Kizik is revolutionizing the footwear industry by blending cutting-edge technology with fashion-forward designs. Key Insigh…

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205. Workshops and Classes: Added Income for Your Retail Shop 28:47

3M ago28:47

28:47

With host retail coach Wendy Batten https://wendybatten.com/podcast-intro/ In This Episode: If you are looking for a way to distinguish your retail shop from your competition and add a revenue stream, this episode of the Creative Shop Talk Podcast is for you. In Episode 205, I’m sharing how adding workshops and classes to your calendar can be a gam…

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Ep 395: Are you using Placement Modifiers on Amazon Ads? (you should be!) + Navigating the new Amazon Fee-Scape | AKNF 27:02

3M ago27:02

27:02

Subscribe to DTC Newsletter - https://dtcnews.link/signup Welcome to the DTC Podcast, where we dive deep into Amazon's evolving landscape with Rob and Clifford from Pilothouse. Today's episode uncovers critical updates that every Amazon seller needs to know: new fees, the power of placement modifiers in advertising, and the groundbreaking Amazon Co…

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Bonus: The Creative Strategy System to Find More Winning Ads – Motion's Evan Lee and his Blueprint for Creative Success 31:08

3M ago31:08

31:08

Subscribe to DTC Newsletter - https://dtcnews.link/signup In this Bonus DTC Podcast episode, Evan Lee, a creative strategy expert from Motion, outlinjes his approach to systemizing creative strategy, to reliably improve the performance of your ads. For the Full Presention: Watch on YouTube Motion is the platform that ties together data and creativi…

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Ep 394: Cultivating Growth (and a $7.3M Year with No Ads) – Inside Epic Gardening's Strategic Leap from Content to Commerce 33:13

3M ago33:13

33:13

To Subscribe to DTC Newsletter - https://dtcnews.link/signup Welcome to the DTC Podcast, where today's episode features Kevin Espiritu, the visionary behind Epic Gardening. Kevin shares his phenomenal journey from nurturing a blog and a YouTube channel with 100,000 followers to cultivating a digital empire and a thriving DTC brand with over 2 milli…

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204. Behind the Counter: Meet Inner Circle Member Jeanne Terrill 53:06

3M ago53:06

53:06

With host retail coach Wendy Batten https://wendybatten.com/podcast-intro/ In This Episode: I’m taking you behind the counter of Junque Rescuers in Lake Jackson, Texas to chat with shop owner and Inner Circle member Jeanne Terrill in this episode of the Creative Shop Talk Podcast. Buckle up because Jeanne is taking us on a ride and sharing her jour…

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Ep 393: Staying Inbox-Relevant: JoGo's Tactics for Gmail's Authentication Update | AKNF 34:50

3M ago34:50

34:50

Subscribe to DTC Newsletter - ⁠https://dtcnews.link/signup Welcome to today's episode of the DTC Podcast, where we dive deep with Jordan from JoGo into the stormy seas of Gmail's latest email authentication requirements. As we dissect the intricacies of DMARC, DKIM, and SPF records, Jordan provides actionable insights on steering clear of the spam …

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Bonus: Miss A's Jean Baik – Leveraging Postscript SMS and Retail Synergy for Explosive Growth 34:20

3M ago34:20

34:20

Subscribe to DTC Newsletter - https://dtcnews.link/signup Welcome to the DTC Podcast. This week's BONUS episode is made possible by Postscript SMS. Start your own SMS Synergies. Learn More Today, we're diving into the remarkable journey of Miss A, a Dallas-based beauty and lifestyle brand known for its unbeatable prices and quality. Founded by Jean…

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Ep 392: Neil Patel Unveils AI's Impact on Marketing & Future Trends 32:29

3M ago32:29

32:29

Subscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to the DTC Podcast. Today, we're thrilled to have Neil Patel, a titan in the digital marketing space, back on the show. Neil brings a wealth of knowledge from his extensive experience in driving growth for businesses of all sizes. In this episode, we delve into a topic on e…

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203. Mystery Bags: A Simple Retail Marketing Promotion 14:06

3M ago14:06

14:06

With host retail coach Wendy Batten https://wendybatten.com/podcast-intro/ In This Episode: Looking for a quick and easy retail promotion to sell off older inventory, seasonal items, or even just a new fun way to move merchandise? I’ve got you! In this episode of the Creative Shop Talk Podcast, we are discussing mystery bags/bundles. I’ll share how…

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