Traditional advertising channels like newspaper ads, radio spots, billboards, and TV commercials are a great way to create demand, but lack what’s needed to capture it. We’re living in The Search Economy. Consumers have more access to information than ever before which puts them in complete control of their buying decisions. The problem? Most businesses aren’t doing enough to adapt to the changes to make it easy on their next customer to find them. On The Search Economy, David Riggs, Founder ...
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Welcome to "This is Jax," the definitive hyper-local podcast for anyone considering making Jacksonville their home or those still getting to know the city. Each episode dives deep into the heart of Jacksonville, moving beyond the typical top-five lists to bring you conversations with successful business owners and influential local figures who shape the city's schools, businesses, and community spirit. Whether you're new to town or still deciding if Jacksonville is the place for you, join us ...
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In the realm of true crime, every crime scene tells a story. Every story has its truths. These are the stories from behind badges and prison bars that separate fact from fiction.
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Starting is one of the hardest things to do in life. We hesitate, overthink, and fear the unknown. Whether we worry about what others will say or are scared if we are good enough to try, we balk at starting over and over again. My mission is to help you take control of your life and use your inner COMPASS as a guide to navigate the path ahead. It's time to step into the unknown and Just Get Started living our best life! Hosted on Acast. See acast.com/privacy for more information.
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Comedians Andy Fleming, Joe Fernandez, Matt Riggs and their guest sit in a room and can't leave until at least 30 characters show up. It's like improv, but if it was funny.
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Welcome to the BizMafia Family, an exclusive society where business legends and industry captains gather for compelling sit-down conversations. As you take your oath, remember: it’s not personal—it’s business. Immerse yourself in the raw and unfiltered narratives of tenacious visionaries who climbed the ranks by out-hustling and outmaneuvering their rivals—leaving them sleeping with the fishes. Each episode reveals stealth insights from these proven titans, crafted for gritty entrepreneurs o ...
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Töltse le vagy olvassa el online Ingyenes Könyvek
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Join a weekly conversation with The 5th Wall Forum bringing together industry insiders from the theater and technology worlds to discuss how they are coming together to create and develop the live performance XR industry. #5WF ||| www.5thWallForum.com ||| Join our Discord: https://discord.gg/X3vY9jcsJu
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Getting Away with Murder: Learning from Dateline and Other True Crime Shows
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Mike Cox’s name is synonymous with Texas crime reporting. Cox spent decades covering grisly crimes, working as a police beat reporter and later as the Chief of Media Relations for the Texas Department of Public Safety and authoring books about the Texas Rangers. His latest book, Getting Away with Murder: Learning from Dateline and Other True Crime …
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How to Manage Expectations and Pace in The Search Economy
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In this week's episode of The Search Economy, David and Brett discuss the importance of keeping a steady pace as an organization and making sure your entire team is on the same page. They discuss balance speed, expectations, and results in The Search Economy. Subscribe to The Search Economy Newsletter for the companion piece to this episode deliver…
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#433 Rohit Bhargava - Founder, Non-Obvious Company
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Episode 433 features Rohit Bhargava, who is on a mission to inspire more non-obvious thinking in the world. His new book, "Non Obvious Thinking: How to See What Others Miss", is out now. Find Rohit Online: Website: https://rohitbhargava.com Linkedin: https://www.linkedin.com/in/rohitbhargava/ X (Formerly Twitter): https://x.com/rohitbhargava YouTub…
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Blood And Ink On The Police Beat Covering Serial Killer Henry Lee Lucas
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True Crime Reporter® presents a story that straddles the line between horror and history. Mike Cox, a veteran police beat reporter and former chief of media relations for the Texas Department of Public Safety, spent his life documenting murder cases and bringing clarity to chaos. From unraveling the disturbing confessions of serial killer Henry Lee…
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How PrimeHealth Thinks About Positioning Themselves in The Search Economy with Luke Schmidt
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In this week's episode of The Search Economy podcast Luke Schmidt, Owner of PrimeHealth discusses how he thinks about positioning their brand in the healthcare space. He discusses his start, the problem they're solving, and how they're investing in their online presence. Subscribe to The Search Economy Newsletter for the companion piece to this epi…
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#432 Dana Malstaff - Founder of Boss Mom
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Episode 432 features a returning guest, Dana Malstaff, the Founder of Boss Mom and creator of Nurture to Convert. She is a mother, author, speaker, podcaster, and movement maker. Dana teaches Nurture Marketing to thousands of mom entrepreneurs so they can authentically get visible and grow their businesses even with their inconsistent schedules. Fi…
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Lori Anderson’s Path from San Francisco to Leading Nonprofits in Jacksonville
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In Episode 20 of This is Jax, Nate Riggs sits down with Lori Anderson, Executive Director of Beaches Council on Aging (BCOA). With over a decade of nonprofit experience, Lori shares her inspiring journey—from managing operations at San Francisco Airport to leading Jacksonville's Mission House for 10 years, transforming the lives of the homeless. No…
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SEO is a part of the strategy, but it’s not the entire strategy in The Search Economy
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In this week's episode of The Search Economy, David and Brett discuss the importance of having a holistic strategy with your marketing efforts. A great SEO strategy can help contribute to your growth, however, it takes a holistic approach to really amplify your search efforts. Subscribe to The Search Economy Newsletter for the companion piece to th…
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Why We're Launching Web Concierge For Pneuma Clients
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CEO and Founder of Pneuma David Riggs discusses the launch of Web Concierge at Pneuma and the reasons why we believe this service offering can help you find your next customer in The Search Economy. Subscribe to The Search Economy Newsletter for the companion piece to this episode delivered every Friday. For more content coming from the Pneuma team…
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#431 Eric Hinman - Wellness Influencer, 5x Ironman, Brand Builder, Investor & CrossFit Athlete
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Episode 431 features Eric Hinman, a hybrid athlete (5x Ironman), serial entrepreneur, and brand builder, who specializes in scaling early-stage consumer and wellness brands. Find Eric Online: Website: https://www.erichinman.com Linkedin: https://www.linkedin.com/in/erichinman Instagram: https://www.instagram.com/erichinman Twitter: https://twitter.…
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From Bangkok to Jacksonville: Bob and Sue's Journey of Entrepreneurship
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In this episode, we dive deep into the vibrant culinary scene of Jacksonville, uncovering hidden gems like Bangkok Bangkok Cafe and the challenges of sourcing authentic Thai ingredients locally. Bob and Sue share their unforgettable experience of being stranded in Bangkok during the onset of the COVID-19 pandemic, which ultimately inspired Bob to r…
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The Power of a Well Recognized Brand in The Search Economy with Viola Eva of Flow Agency
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In this week's episode of The Search Economy podcast Viola Eva, Founder at Flow Agency discusses the steps to take to build your brand in The Search Economy. Viola discusses the changes with Google, the power of consistency, and how to continue to evolve your SEO strategy to positively impact the brand you're building. Subscribe to The Search Econo…
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#430 Chris Hutchins - Founder and Host, All the Hacks Podcast
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Episode 430 features Chris Hutchins, an avid life hacker, financial optimizer, and host of the award-winning podcast All the Hacks, where he shares his quest to upgrade his life without having to spend a fortune. Find Chris Online: Website: https://allthehacks.com Newsletter: https://allthehacks.com/email Podcast: https://allthehacks.com/podcast Li…
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Inside The Mind Of The Border Patrol Serial Killer Juan David Ortiz
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Juan David Ortiz, a U.S. Border Patrol supervisor, wore the uniform of a trusted protector. But he lived a double life — husband, father, war veteran, and respected agent. Yet beneath this facade of normalcy lay a monster. Over the course of twelve days in 2018, Ortiz unleashed his dark urges on the streets of Laredo, Texas, brutally ending the liv…
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Nate Riggs: How Jacksonville Became Home & insights from Local Entrepreneurs
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🌟 Dive into this special solo episode of *This is Jax* with Nate Riggs! 🚀 Nate explores key themes highly relevant to Jacksonville, Florida. Whether you're a local, a business owner, or simply curious about the city's unique charm, this episode has something for you. In this episode, you'll discover: 1. **The Unexpected Journey to Jacksonville** - …
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Why Quality Content Really Matters in The Search Economy
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In this episode of the SCORE series, the methodology Pneuma uses to help their clients find their next customer, David and Brett discuss editorial. They discuss why quality content matters and how having a great editorial process can help elevate your position in The Search Economy. Subscribe to The Search Economy Newsletter for the companion piece…
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#429 Stephany Kirkpatrick - Founder and CEO, Orum
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Episode 429 features Stephany Kirkpatrick, who founded Orum in 2019 on the belief that consumers should have immediate access to their money. Find Stephany Online: Website: https://www.orum.io/ Linkedin: https://www.linkedin.com/company/helloorum Twitter: https://twitter.com/StephKirkpat 👋 COME SAY HI! Web: https://brianondrako.com Instagram: https…
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The Not Sexy, But Essential Side of SEO in The Search Economy
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In this episode of the SCORE series, the methodology Pneuma uses to help their clients find their next customer, David and Brett discuss recode. They discuss why the technical side of SEO matters and ways we should avoid tanking our website performance before we even get started. Subscribe to The Search Economy Newsletter for the companion piece to…
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The CEO's Perspective on The Search Economy #1 with David Riggs
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CEO and Founder of Pneuma David Riggs shares an update on Pneuma's position on the INC 5000 list and how it helps validate the strategies we use to help our clients find their next customer. Subscribe to The Search Economy Newsletter for the companion piece to this episode delivered every Friday. For more content coming from the Pneuma team check o…
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#428 Mike Salguero - Founder and CEO of ButcherBox
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Episode 428 features Mike Salguero, who has been at the forefront of the claims-based meat movement since founding ButcherBox in 2015 when he discovered that 100% grass-fed beef was extremely hard to find in the U.S. Find Mike Online: Website: https://butcherbox.com Linkedin: https://www.linkedin.com/in/mikesalguero/ Twitter: https://twitter.com/mi…
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How To Do Backlink Outreach the Right Way in The Search Economy
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In this episode of the SCORE series, the methodology Pneuma uses to help their clients find their next customer, David and Brett discuss outreach. They discuss what a winning backlink strategy looks like and why a personalized outreach process is the primary way to begin to see results. Subscribe to The Search Economy Newsletter for the companion p…
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#427 Tara & Justin Williams - Founders of Millionaire University
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Episode 427 features Tara and Justin Williams, Co-Founders of Millionaire University. Find Tara and Justin Online: Website: https://www.millionaireuniversity.com/ Podcast: https://podcasts.apple.com/us/podcast/millionaire-university/id1673139252 https://www.linkedin.com/in/susanharrow/ Blog: https://www.millionaireuniversity.com/blog YouTube: https…
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The Rise of Dance Culture in Jacksonville with Krista Thomas
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🎙️ Dive into an engaging episode of This Is Jax where we explore the vibrant dance scene in Jacksonville! 🌟 From the historical shifts in country music and the rise of line dancing to the influence of pop culture hits like Bridgerton and Downton Abbey, you'll discover how dance studios flourish by adapting to these trends. 💃🕺 We also discuss the th…
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Why Conversion is Everything in The Search Economy
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In this episode of the SCORE series, the methodology Pneuma uses to help their clients find their next customer, David and Brett discuss conversion. They discuss how to overcome the challenges of earning the click, definitions around conversion, and share customer examples. Subscribe to The Search Economy Newsletter for the companion piece to this …
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A Funeral Home Murder Mystery: Joe Pulizzi’s Bold Leap into Crime Writing
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Joe Pulizzi, the Godfather of Content Marketing, takes an audacious leap into crime fiction, delivering a story that is as mesmerizing as it is chilling. Set within the haunting confines of a funeral home, “The Will To Die” unravels a dark and twisted narrative brimming with suspense, secrets, and a touch of macabre. Pulizzi’s protagonist, a market…
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#426 Jason Fried - Co-Founder & CEO, 37 Signals
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Episode 426 features Jason Fried, Founder & CEO at 37signals (makers of Basecamp, HEY, and ONCE), a privately held Chicago-based company committed to building the best web-based tools possible with the fewest features necessary. Find Jason Online: Website: https://world.hey.com/jason Twitter: https://twitter.com/jasonfried 37 Signals Website: https…
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The 5 Strategies We Use To Help Our Clients Win in The Search Economy
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David and Brett kick off the podcast series on SCORE, the methodology that Pneuma uses to help their customers find their next customer. The series kicks off discussing strategy. David discusses Google ranking factors, quick wins, competitor strategies, and more. Subscribe to The Search Economy Newsletter for the companion piece to this episode del…
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EP 17: The Exploration of AI Technology and Female Entrepreneurship with Susan Sly
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As we inch closer to the November 5th, 2024 elections, the question looms: are we on the brink of the first deepfake election in history? Picture a $20 million deepfake scam shaking the financial foundations—would your family or business weather the storm unscathed? How are you fortifying yourself against this digital treachery? Welcome to another …
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11 Days of Terror: The Deadly Texas Prison Hostage Crisis That Gripped The Nation
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Chaos erupted inside the impenetrable Walls Unit prison in Huntsville during the scorching Texas summer of July 1974. Frederico “Fred” Gomez Carrasco, a notorious drug lord often compared to Pablo Escobar of today, orchestrated a takeover that would become the longest prison siege in U.S. history. Carrasco, known as “The Mexican Connection,” smuggl…
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Real Estate, Mental Health, and Employee Loyalty: Insights with James Brent Durban
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🚀 Unlock the Power of People-Centric Leadership: Insights from Nate Riggs & James Brent Durban In the latest episode of the This Is Jax, Nate Riggs joins forces with James Brent Durban, owner of Better Exterior Solutions, to peel back the layers on impactful, people-focused leadership. This episode dives deep into real estate dynamics, employee eng…
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How to Avoid Wasting Time with Vanity Metrics in The Search Economy
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In this week's episode of The Search Economy David and Brett do a deep dive into vanity metrics. They share examples, issues, and hurdles that you have to overcome with vanity metrics. They share what revenue related metrics should be tracked in order to learn more about finding your next customer. Subscribe to The Search Economy Newsletter for the…
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#425 David Heinemeier Hansson - Co-Founder, 37 Signals
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Episode 425 features David Heinemeier Hansson, the creator of Ruby on Rails, co-owner of 37signals, best-selling author, Le Mans class-winning racing driver, antitrust advocate, investor in Danish startups, frequent podcast guest, and family man. Find David Online: Website: https://dhh.dk/ 37 Signals Website: https://37signals.com/ Linkedin: https:…
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Educating the Market on the Impact of The Search Economy with Jim Brown
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In this episode Jim Brown, SVP of Revenue at Pneuma joins the podcast for the first time to discuss how he thinks about educating the market around the power of SEO in The Search Economy. Jim shares how he integrates storytelling into his sales process and why it's important to use methodologies like SCORE, SCALE, and SPEED to simplify complicated …
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The Devil In My Friend. The Family Man. The Stone Cold Killer.
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How well do we truly know our friends? Can we discern when they are lying, or even worse, when they might be hiding a deadly secret? In this episode, I delve into the unsettling story of Fred Roehler, who seemed to embody the perfect father and husband in the idyllic setting of Malibu, California. However, beneath this facade of a picture-perfect f…
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Navigating Balance: Sean Shapiro's Journey in Business and Family
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🔔 Welcome to Episode 15 of This is Jax 🔔 In this thrilling episode, we dive deep into the world of entrepreneurship, real estate, and work-life balance with a special focus on Jacksonville, Florida. Explore how balancing family life and running businesses can be challenging yet rewarding. Discover the dynamic real estate developments that are resha…
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How to Gain Executive Buy In for SEO with Crystal Carter, Head of SEO Communications at Wix
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In this week's episode of The Search Economy podcast Crystal Carter, Head of SEO Communications at Wix discusses ways to get your leadership team bought into SEO. She shares advice on communication, content, and how to position SEO as an investment opportunity for future growth. Subscribe to The Search Economy Newsletter for the companion piece to …
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#424 David Riggs - Founder and CEO, Pneuma Media
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Episode 424 features David Riggs, CEO and Founder of Pneuma Media. They are dedicated to Building The Backbone of America by empowering small to medium-sized businesses through their SEO, PPC, and Web Development work. Find David Online: Website: https://pneumallc.co Linkedin: https://linkedin.com/in/dwilliamriggs Twitter: twitter.com/dwilliamriggs…
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Jacksonville's Growth and Development: Insights from David Theus
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🎙️ In this episode of This Is Jax we dive into a fascinating conversation with David Theus about the importance of self-starting, critical thinking, and the value of resilience. 💡 Learn how David balances numerous roles from business education teacher to community leader and how he instills the entrepreneurial spirit in his students. Discover the i…
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The Role of Great Content in The Search Economy
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We explore the role of not just content, but great content in The Search Economy on this week's episode. Brett and David discuss what separates great content from average content. David shares how he thinks about the role of content in his role as CEO and opportunities ahead. Subscribe to The Search Economy Newsletter for the companion piece to thi…
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John Dillinger: The Rise and Fall of America’s Public Enemy Number One
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John Dillinger & The Lady In Red Confronted Leaving The Biograph Theater in Chicago July 22, 1934. Artists Rendition John Dillinger was the most famous outlaw of the 1930s—a charming yet elusive bank robber who captured the public’s imagination and fueled an entire genre of crime melodramas during the darkest days of the Great Depression. His darin…
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Christina Block: The Magic of Natural Light and Genuine Moments in Photography
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🎙️ Dive into the captivating world of photography with the latest episode of "This is Jax!" 🌆 📸 In this episode, we chat with Christina Block, a talented lifestyle and documentary-style photographer based in Jacksonville, Florida. Christina is excited to promote her "First 48" services, where she captures the raw and real moments within the first 4…
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How Business Owners and CEOs Can Grow in The Search Economy with Steve Van Diest of Acumen
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In the latest episode of The Search Economy, David talks with Steve Van Diest of Acumen about how CEO's can grow their companies and personal brands in The Search Economy. He shares the defining qualities of the most successful CEOs, the role of content in the c-suite, and the best resources for executives to use to grow. Subscribe to The Search Ec…
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EP 16: Blazing the Venture Capital Trail in Regenerative Food & Agriculture with Investor Pete Oberle
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In a world where the focus is shifting towards sustainability and responsible investing, a burning question arises: Is regenerative agriculture the future of sustainable investing? In this episode of the BizMafia podcast, we sit down with Pete Oberle, the co-founder and managing director of Trailhead Capital. Trailhead Capital is a mission-driven e…
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The Postman Cometh: A Deadly Delivery That Went Tick, Tick, Tick In Small-Town Texas
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The arrival of a mysterious box at a government office in a small Texas town shattered its quiet morning routine. Suddenly, the peaceful atmosphere turned to chaos as panicked men and women ran screaming from the building into the street. They were the targets of a sinister plot designed to kill them all with a powerful pipe bomb in a case of domes…
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#423 Bryan Kramer on Creating A Human-to-Human Business and Life
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Episode 423 features Bryan Kramer, a renowned business strategist, global keynote speaker, executive trainer and coach, investor, two-time bestselling author, and Forbes contributor. Find Bryan Online: Website: https://www.bryankramer.com Newsletter: https://bryankramer.com/newsletter/ Resources: https://bryankramer.com/resources/ Linkedin: https:/…
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Dr. Judith Abbey: Building a Wellness Business in Jacksonville
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🎧 Welcome to Episode 12 of "This is JAX"! 🎧 In this episode, we dive deep into the thriving wellness industry with Dr. Judith Abbey NP. and focus on personalized concierge medical services. Get ready to explore: 🌍 The journey from Ghana to Jacksonville 🏙️ 🏥 Transitioning from med school aspirations to a successful nursing career 💡 The power of holi…
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How Individual Brands Can Thrive in The Search Economy with Eric Hinman
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In the latest episode of The Search Economy, David talks with Eric Hinman who is an endurance athlete who has built a business around his personal brand. Eric shares the business concepts that he's created and the role of content in the process. He talks about the journey that his audiences go on to interact with his brands in The Search Economy. S…
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Blood Pacts and Breaking Bad: The Rise and Fall of the Devil Lovers
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In the shadow of Texas’ heartland, a clandestine cult flourished under the guise of dark rituals and methamphetamine production. Known as the Devil Lovers, this group of middle-aged men and women from prominent Waco families engaged in sinister ceremonies, pledging allegiance to their enigmatic leader, David Russell Zell. Their twisted journey from…
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Unions, Business Ownership, and Family: Matthew Hirthe's Story of Success in Jacksonville
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🔌 Dive into an inspiring journey from Milwaukee to Jacksonville! In this episode, we explore the remarkable transition of transitioning careers from a union electrician to becoming the owner of a successful electrical company. Learn about the key differences between Milwaukee and Jacksonville, the many opportunities in Jacksonville, and the vital r…
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How CEOs Can Best Prepare for The Search Economy
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In the latest episode of 𝐓𝐡𝐞 𝐒𝐞𝐚𝐫𝐜𝐡 𝐄𝐜𝐨𝐧𝐨𝐦𝐲 podcast Brett and David discuss why CEOs should care about search. They discuss the importance of CEOs making SEO a part of the broader company strategy and ways that we can communicate the value to leaders who might not understand the potential growth impact. Subscribe to The Search Economy Newsletter fo…
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