Podcast Science Marketing terbaik (2024)

1
What happened? From Brat Summer to Fascist Fall 4:45

2d ago4:45

4:45

There’s just one day left before the election, and Kamala Harris has recently intensified her critique of Donald Trump, calling out his "unstable" and "fascist" tendencies. In this mini episode, Jason talks about why, as a Harris voter, her campaign’s strategic pivot to a tougher tone aimed at swaying independents and energizing her base might not …

1
Mindset: The Culture You Create Within Yourself 19:05

13d ago19:05

19:05

Shifting our approach to feedback In my recent conversation with mindset coach, Margaret Jennings (MJ), our conversation started with the emotional rollercoaster created by feedback—especially when you're early in your career. Feedback, both positive and negative, is useful but can also result in a wild ride. MJ once described herself as a “flounde…

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Get Out the Vote: How Behavioral Science Can Boost Voter Turnout 26:54

13d ago26:54

26:54

In this special episode, we discuss how behavioral science can be used to encourage voter registration and turnaround. We cover well known ideas like social proof including some of the most relevant nuances and how it’s often misused by campaigns for good. We also turn to lesser known research by Bryan on how we label behavior can have a significan…

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Mini: The Future of Influencer Marketing 3:23

9d ago3:23

3:23

How is influencer marketing evolving in the creator economy? In today's mini episode, we explore the shift from one-off campaigns to building long-term relationships with micro-creators who drive engagement and authenticity. Plus how we here at Mekanism are leading the way by leveraging creator networks to foster genuine connections, fill content g…

1
#80: Walmart US SVP and CMO William White | The Soul & Science of Retail Marketing 36:45

16d ago36:45

36:45

Building a lasting brand is all about balancing long-term strategy with short-term wins. In this episode of the Soul & Science Podcast, Jason sits down with William White, SVP and CMO at Walmart, to talk about the secret sauce marketers can use to drive both ongoing engagement and immediate business results. With a career spanning several major bra…

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How Indulgence Brands Can Benefit From Moral Licensing 19:02

27d ago19:02

19:02

In this episode, we explore how indulgence brands like soft drinks and ice creams can use behavioral science principles. We discuss moral licensing, where people overcompensate in one area after behaving virtuously in another, and how brands like Miller and L'Oreal have applied this insight. Lastly, we examine a study by Read, showing how shoppers …

1
Sparking Creativity: Innovation Begins with Observation 32:22

28d ago32:22

32:22

With the life science tools industry facing a 7% drop in revenues, innovation and fresh approaches are needed to hold on to your slice of the pie. I spoke with Marina Hop, Managing Director, and Gary Brooks, Creative Director at Viveo Consulting, to explore creativity in life science marketing. Our discussion focused on how creativity can be a powe…

1
#79: The Soul & Science of Standing Out | Chase Jarvis, Artist, Entrepreneur, Director 35:17

30d ago35:17

35:17

In this episode of the Soul & Science Podcast, we’re exploring what it means to find your creative voice with a person who has built a legacy on taking calculated risk. Chase Jarvis is an award-winning artist, entrepreneur, and Emmy-nominated director who has shot global campaigns for Apple, Nike, and more than 100 other brands – as well as contrib…

1
Simplifying the Review and Approval Process 33:56

1M ago33:56

33:56

The process of content review, approval, and distribution is often perceived as a "necessary evil" in life science marketing. If you're reading this, you probably know how challenging this process can be. In this episode, I had the pleasure of chatting with Annalise Ludtke, Senior Manager for Marketing Communications and Strategy at Vodori, and hos…

1
Mini: The Four Business Orientations 3:14

1M ago3:14

3:14

In today’s mini episode, we explore the core business orientations that shape how companies sell and market their products. We break down the four key approaches: sales, market, product, and societal orientation. Discover how brands like Apple, Nike, and Patagonia align their strategies with these orientations, and why knowing your business orienta…

1
The Impact of Generative AI at UiPath - Marketing Art and Science 32:16

1M ago32:16

32:16

Art & Science, CMO Advisor Lisa Martin talks with the EMEA CMO of UiPath, Evanna Kearins. Tune in to hear Evanna share how she leveraged her journalism background to excel in B2B marketing, what the blend of artistry and science in UiPath marketing looks like and delivers, and how the MarTech stack is influencing the UiPath brand.…

1
How Marketing Led the Brand and Cultural Transformation of a 30-Year-Old Business - Marketing Art and Science - EP11 36:30

1M ago36:30

36:30

OSI Digital VP of Marketing Karen Dosanjh joins CMO Advisor and host Lisa Martin on this episode of "Marketing: Art & Science." Karen, who was recently honored as one of BC Business magazine's "Women of the Year" in the entrepreneurial leader category, shares how MarTech, communications, and relationships helped her transform OSI Consulting into OS…

1
How Brands Win with Matt Johnson, author of Blindsight 44:07

1M ago44:07

44:07

We talk with Matt about his favorite practical examples of behavioural science being applied by brands. We cover how Pret a Manger use uncertain rewards to excite customers, how Perrier harnessed the principle of essentialism to launch in the US and why more brands should think about marketing to groups rather than individuals.…

1
Holding on to Soul in Life Science 35:37

1M ago35:37

35:37

Hooriya Hussain is a life science marketing leader and a fierce advocate on the National Board of Governors at the Human Rights Campaign. Before filming this video we had had only two conversations, one on zoom and one at BIO 2024 in San Diego. Both times, Hoori mentioned the idea of soul in the life sciences. I wasn’t entirely sure what she meant.…

1
#78: The Soul & Science of Strategy Design | CEO of Sweathead Mark Pollard 35:59

1M ago35:59

35:59

In today’s episode of the Soul & Science Podcast, we’re talking to Mark Pollard, brand strategist, CEO of Sweathead, host of the Sweathead Podcast and author of the book Strategy is Your Words. For the past 20 years, Mark has worked with global brands such as The Economist, Meta, and The Wall Street Journal to solve complex marketing challenges and…

1
Mini: Mekanism’s New Values 4:14

2M ago4:14

4:14

Is it time to update your company values? In today’s mini episode, we dive into why values matter and we’ll share the six new guiding principles at Mekanism. From embracing bold creativity to fostering teamwork and innovation, these values will help us redefine our company’s future. Brought to you by Mekanism.…

1
The Practical Application of Behavioral Science with Kate Waters 48:10

2M ago48:10

48:10

In this episode, we talk with ad agency founder Kate Waters on how the AA, Zoe and Spotify apply behavioral science. We cover a wide range of principles: from language reframing to social proof, concreteness to choice paralysisOleh Consumer Behavior Lab

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#77: The Soul & Science of Marketing Innovation | Mark-Hans Richer, Global CMO & SVP of Direct Commerce at Fortune Brands Home & Security 35:30

2M ago35:30

35:30

In this episode of the Soul & Science Podcast, we explore balancing business results and creative innovation in global brand building with the Global Chief Marketing Officer, GM Direct Commerce at Fortune Brands Innovations, Mark-Hans Richer. With over 30 years of experience, Mark-Hans has built groundbreaking campaigns with companies such as Moen,…

1
How Modern Marketing is Enabling Domino Data Lab to Unleash the Power of AI - Marketing: Art & Science - EP1 30:22

2M ago30:22

30:22

Lisa Martin shares her insights on modern MarTech with Thomas Been, CMO of Domino Data Lab. They unveil the essence of modern marketing, discuss understanding audience motivations (the art) and how to swiftly address customer needs (the science).Oleh greg@techstronggroup.com

1
How Modern Marketing is Enabling Delta Air lines to Revolutionize Travel - Marketing: Art & Science - EP 2 33:49

2M ago33:49

33:49

Lisa Martin, CMO Advisor at The Futurum Group, talks with Alicia Tillman, CMO of Delta Air Lines about Delta swarming the stage at SXSW 2024, and the marketing strategies it’s deploying to drive an award winning passenger experience.Oleh greg@techstronggroup.com

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CMO Eric Herzog on The Art & Science of The Sales-Marketing Relationship - Marketing Art And Science - EP3 33:03

2M ago33:03

33:03

Lisa Martin, CMO Advisor at The Futurum Group and Eric Herzog, CMO of Infinidat, discuss the importance of integrated marketing, the value of strong sales-marketing relationships, the true art in marketing, and the need for purposeful AI.Oleh greg@techstronggroup.com

1
Ash Parikh on the Evolution of the CMO role and the Influence of Tech on Marketing Management Style - Marketing Art and Science - EP4 30:03

2M ago30:03

30:03

Lisa Martin, CMO Advisor at The Futurum Group and Ash Parikh, CMO of Trellix, talk about the evolution of the B2B CMO’s role and the customer journey, as well as the influence that technology, art, and science have on marketing management styles.Oleh greg@techstronggroup.com

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The Intersection of Martech and PLG (Product-Led Growth) - Marketing Art and Science - EP5 35:53

2M ago35:53

35:53

Lisa Martin, CMO Advisor at The Futurum Group, and Madhukar Kumar, CMO of SingleStore, explore the intersection of MarTech and PLG and its influence on the sales - marketing relationship and the dynamics of creativity and analytics in modern marketing.Oleh greg@techstronggroup.com

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Unlocking the Power of AI in Marketing at Boomi - Marketing Art and Science - EP6 33:55

2M ago33:55

33:55

Lisa Martin, CMO Advisor at The Futurum Group, and Boomi CMO Alison Biggan explore the power of AI and automation in marketing. Alison shares career insights, successful marketing initiatives, and how Boomi uses AI and automation to enhance customer engagement.Oleh greg@techstronggroup.com

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The Tech CEO's Perspectives on Marketing - Marketing Art and Science - EP8 34:42

2M ago34:42

34:42

Lisa Martin, CMO Advisor at the Futurum Group, and Observe, Inc. CEO Jeremy Burton dive into the evolving role of the CMO, with Burton sharing invaluable insights from his experiences running companies and marketing organizations at business like Dell.Oleh greg@techstronggroup.com

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The Impact of Marketing AI Councils on Businesses - EP9 36:10

2M ago36:10

36:10

In this episode of Marketing Art and Science, we discuss modern marketing leadership and the impact CMO Laura Heisman has made at multiple companies with Marketing AI Councils.Oleh greg@techstronggroup.com

1
What Stakeholders Want from B2B Marketing Leaders - EP10 29:08

2M ago29:08

29:08

The latest episode of "Marketing: Art & Science" features the CMO of NetApp, Gabie Boko. In this great conversation, Gabie shares with us her background, double clicks on what stakeholders want from B2B marketing leaders, how she's using data to pull the levers of art and science in marketing, and how NetApp marketing is leaning into generative AI.…

1
How Starbucks Made Pumpkin Spice Latte a Cult Favorite with Scarcity 30:28

2M ago30:28

30:28

In this episode, we uncover how Starbucks turns the Pumpkin Spice Latte into a cult favorite through the power of scarcity.Oleh Consumer Behavior Lab

1
Leadership, Culture, and the Art of Building a Life Sciences Startup 39:05

2M ago39:05

39:05

I spoke with Brian Thomson, HR consultant and leadership coach, about leadership, hiring, retention, and culture in early-stage life science companies. Brian’s practical insights offer a roadmap for building and sustaining a thriving company from the ground up. The Importance of Modeling the Right Behaviors From the beginning, Brian emphasized a ke…

1
#76: The Soul & Science of Gen Z | JUV Consulting Founder Ziad Ahmed 36:32

2M ago36:32

36:32

In this episode of the Soul & Science Podcast, the founder of JUV Consulting, Ziad Ahmed joins us to teach us how to truly connect with your Gen Z audience. You’re going to learn how to crack the code to speak to this dynamic and elusive audience. 25-year-old Ziad has been making serious waves in the brand world as the Head of Next Gen at United Ta…

1
Mini: Do CMOs make the best CEOs? 4:53

3M ago4:53

4:53

Have you ever wondered if Chief Marketing Officers have what it takes to lead as CEOs? In this mini episode, we uncover four powerful reasons why CMOs might be the secret weapon for business growth and customer-centric leadership. Tune in to challenge the traditional executive hierarchy and discover new possibilities! Brought to you by Mekanism.…

1
Disney Parks: How the Peak-End Rule Sparks Delight 26:55

3M ago26:55

26:55

In this episode, we examine how Disney uses behavioral principles to manage queues, process payments and create moments of joy inside their parks.Oleh Consumer Behavior Lab

1
Tortillas, Government Agencies, and Behavioral Science with Owain Service 45:10

3M ago45:10

45:10

In this episode, we have Owain Service, cofounder and former managing director of the UK's Behavioral Insights Team and former deputy director of the Prime Minister's Strategy Unit, joining us to explore the possibilities of behavioral sciences in other sectors.Oleh Consumer Behavior Lab

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#75: The Soul & Science of Major League Eating | George Shea, Founder of Shea Communications 34:59

3M ago34:59

34:59

Beyond his role as the over-the-top showman and host of Nathan's Famous International Hot Dog Eating Contest in Coney Island, George Shea is a seasoned marketing professional with three decades of experience. Together with his brother, Richard, he has elevated the Nathan's Famous hot dog-eating contest into a major brand promotion recognized around…

1
From Scientist to Consultant by Way of Curiosity 23:57

3M ago23:57

23:57

Issa Kildani is the founder and principal consultant at Ambrosia Ventures. Our conversation centered on his journey from metabolic and cardiovascular research into the consulting world. Even if you are not planning on becoming a consultant, one can learn a lot from his approach to acquiring skills and building relationships with customers. Transiti…

1
New Balance CMO Chris Davis | 116 Years Young - Inside New Balance’s Brand Transformation 30:30

3M ago30:30

30:30

Have you been watching the olympics? We certainly have been here at the Mekanism offices, and it’s inspired us to revisit this amazing conversation with New Balance CMO Chris Davis. New Balance is not only “the shoe brand of choice for film stars, athletes and supermodels,” according to Urban Journal, it’s the brand for “the biggest, hype-inducing …

1
Crowdstrike Harnesses the Power of Generative AI to Transform the Customer and Marketing Team Experiences - Marketing: Art & Science - EP7 35:20

3M ago35:20

35:20

CMO Jennifer Johnson (JJ) of Crowdstrike joins CMO Advisor and Host Lisa Martin on this episode of "Marketing: Art & Science" to discuss her ascent to the level of the CMO and the MarTech stack she and her team of 300 have implemented at Crowdstrike in the last 18 months. JJ talks about leaning into generative AI and shares some amazing metrics on …

1
#74: The Soul & Science of Talent | The New York Times Chief Human Resource Officer Jacqueline Welch 47:39

3M ago47:39

47:39

Today on the Soul & Science podcast, we’re sitting down with Jacqueline Welch, Chief Human Resource Officer at the New York Times to get the inside scoop on what you as an employer can do to make a strong and effective team. In her role at the Times, she leads the organization's human resources team and oversees all aspects of talent acquisition, c…

1
#73: The Soul & Science of Multicultural Marketing | Co-Founder of AIMM Carlos Santiago 47:03

4M ago47:03

47:03

In this episode of the Soul & Science podcast, Carlos Santiago Co-Founder at The Alliance for Inclusive and Multicultural Marketing or AIMM is joining us to explore how we as marketers can better celebrate diversity and inclusion with a multicultural audience. Carlos has been working and developing this space for over 18 years as a leading research…

1
#72: The Soul & Science of Community Engagement | Founder and CEO of Gay Water Spencer Hoddeson 47:33

4M ago47:33

47:33

In this episode of the Soul & Science podcast, Founder and CEO of ready-to-drink cocktail brand Gay Water Spencer Hoddeson is joining us to teach us why stellar community engagement is the key to success in today’s marketing world. Spencer is far more than a founder and beverage aficionado. He started his career in the marketing and brand departmen…

1
How Understanding Motivations Impacts Success in Acquisitions or Investments 26:54

4M ago26:54

26:54

In this episode, I spoke to Cassandra Rix, the owner and chief leadership coach at The Resonance Coach. Our conversation centered around understanding individual motivations and expectations within group efforts, especially in the context of company acquisitions. I think you will find the insights applicable to many situations at work and at home. …

1
The Importance of Brand Strategy 51:36

4M ago51:36

51:36

In my recent conversation with Larry Kaplow, we talked about brand strategy in the life sciences, why, when and how. Defining Brand Strategy We kicked off the discussion with Larry describing the danger of not having a strategy. In a world overloaded with information, a brand has to cut through the noise and make its value clear. Even if a company …

1
Summer Holidays: Selling Nostalgia to Deliver Experiences 36:55

5M ago36:55

36:55

In this episode, we talk about how marketers leverage principles like nostalgia and active commitment to sell targeted experience to customers.Oleh Consumer Behavior Lab

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#71: The Soul & Science of Re-wilding | Director of Marketing and Brand for Re:wild Carrie Hutchison 41:47

5M ago41:47

41:47

In this episode of the Soul & Science podcast, we are joined by Carrie Hutchison, the Director of Marketing and Brand at Re:wild. Re:wild is an environmental organization that recently partnered with Mekanism’s brand partner, Culturelle Probiotics to bring awareness to an untraditional cause- the endangerment of the human gut microbiome. Carrie sta…

1
Football: The Lessons Behind Action Bias and Fluent Devices 29:43

5M ago29:43

29:43

In this episode, we examine pre-disposed decisions that prioritzes acting versus maintaining the status quo, due to optics.Oleh Consumer Behavior Lab

1
SEM fm #116: Auf zum Mond 1:04:40

6M ago1:04:40

1:04:40

Nach einer kurzen Pause sind Marc und Tom wieder am Start. Das Wetter war nicht so schön - da kann man sich ja mal zum Podcast aufnehmen treffen statt in der Sonne oder im Mondlicht zu sitzen!Natürlich dürfen die News der letzten Google I/O nicht fehlen, die kürzlich stattfand, gespickt mit angrenzenden Nachrichten und Ereignissen aus der AI Welt a…

1
Communicating Science to Patients, Physicians and the Public 41:21

6M ago41:21

41:21

David Ormesher, the CEO of CGLife, and I had a conversation about communicating science broadly to the public and within the scientific community. David went immediately to the power of storytelling in making science approachable. He highlighted the hero’s journey, the narrative arc used in literature and film, as a powerful tool to engage various …

1
Olipop Co-Founder & President David Lester | Breaking Your Way to Better Outcomes (2022) 29:34

6M ago29:34

29:34

This week, we're revisiting our inspiring conversation with David Lester, Co-founder at Olipop. There’s an alchemy to relationships, including the ones between co-founders. David Lester, co-founder at good-for-you-soda company, OLIPOP, first heard about his future business partner, Ben Goodwin, while he was quitting his 10-year job at global bevera…

1
OWYN CMO Julia Perez | Be In Love With Your Industry (2023) 29:43

6M ago29:43

29:43

This week, we're revisiting our amazing conversation with Julia Perez, CMO at OWYN from May 2023. Julia is a New York born, Miami-based marketing executive with a deep understanding of high-growth, healthier-for-you food and beverage startups. With more than 10 years of experience working for brands like Red Bull, Hain Celestial, RSP Nutrition, and…

1
Vertical GPTs Will Change the Buyer's Journey 22:13

6M ago22:13

22:13

By now, I imagine most of you have interacted with ChatGPT in some way. You can use it to summarize a document, brainstorm a campaign or plan a vacation away from technology. The capabilities are mind-boggling and the BS (if you detect it) is amusing. All that aside, how can you use an internal vertical GPT to serve your customers? I spoke to Ian B…

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