Give Them the Bird! Featuring Milan Martini Free Spirits

3-21 No Kiddin , Gambling Recovery, Sober Living & Recovery Show

Introduction

- Guest is Milan Martin, founder and CEO of Free Spirits

- Discussion focuses on the Free Spirits brand and the wider non-alcoholic spirits industry

Key Topics Covered

- Origin story of Free Spirits

- Milan's background in advertising and what prompted him to start Free Spirits

- The role alcohol plays in social experiences and business interactions

- How Free Spirits aims to provide great cocktail experiences without the alcohol

- The recent rebranding of Free Spirits

- Deciding which spirits and flavors to produce based on cocktail trends

- The process of developing flavors with no prior experience

- Explanation of why their products contain 0.5% alcohol

- Possibility of doing limited location-based spirits in the future

- Milan's perspective on the non-alcoholic spirits category - more opportunity than competition currently

Additional Notes

- Free Spirits is now available in some Walmart locations

- The name "Milano" refers to the Italian region known for aperitivos like Campari, not Milan himself

- Milan welcomes feedback that their products should be cheaper since there is no alcohol; he sees more value in the quality ingredients and process

So in summary, this is an insightful discussion into the rapidly growing non-alcoholic spirits segment, using Free Spirits as a prime example. Mylan provides open and honest perspectives on the genesis of his company, the broader market dynamics, and where he envisions things heading in the future.

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