77: Matt Johnson, Founder of the MicroFamous FastTrack

All In with Daniel Giordano

Knowing how to keep laser-focused is a superpower not just for business coaches but for any entrepreneur who wants to cut through the noise. On this episode of the All-In Podcast, Daniel discusses the power of clarity with Matt Johnson, author and founder of the MicroFamous FastTrack. He has built his successful coaching consultancy, Pursuing Results, around providing thought leaders the tools they need to achieve the profile they want.

Matt shares the foundational framework he has developed, including a marketing system on which to build dreams once they’re clearly defined. He teaches clients how to set themselves apart by optimizing every aspect of their podcast presence – from booking guests to cultivating clients to leveraging social media, blogging and networking opportunities. It all starts with making the hard choices necessary to produce a compelling business proposition.

Getting clear about clarity was itself an “aha” moment for Matt, who went All-In and found a business model to go the distance only after he finally shed distractions, side businesses and partnerships that weren’t 100 percent in his own best interest. Now? Matt has time not only to build a thriving coaching practice but also deliver impact, promote important ideas and pursue his passion for making music.

If you’re interested in producing (or appearing on) an effective podcast that delivers at every level, then this is the All-In episode for you.

You can learn more about the 80/20 principle that Matt mentions in author Richard Koch’s book, "The 80/20 Principle: The Secret to Achieving More with Less".

Matt’s book, “MicroFamous: Become Famously Influential to the Right People,” can be purchased here. Or find out about his unique Trello networking strategy.