EP101: MAKE SURE THEY'RE PERFECT with Joe Cherewan, World-Class Metal Finisher

Becoming UnDone

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About the Guest:

Joe Cherewan is a world-class metal finisher known particularly for his expertise within the automotive industry, attracting a global clientele, including high-profile drag racers and car enthusiasts. Joe has honed his unique skill set over decades, working on high-performance dream builds, including street-strip and showcar projects. Although he stepped away from the field recently, he's also ventured into breeding champion French Bulldogs, indicative of his continuous pursuit of excellence, regardless of field or industry.

Episode Summary:

In this revealing episode of Becoming UnDone, Toby Brooks delves into the world of Joe Cherewan, an acclaimed metal finisher whose work transformed high-performance cars into road-going masterpieces. This discussion provides listeners with an inside look at Joe's journey, highlighting his rise to fame in the automotive world, why he chose to leave it all behind, and what he’s learned about the pursuit of perfection. The journey is sparked from humble beginnings in a 7th-grade shop class to becoming a global beacon in automotive finishing that attracted royalty and race champions alike.

Through this insightful conversation, Brooks and Cherewan address the thematic trappings of professional success, craft mastery, and personal satisfaction. They touch upon subjects like the impact of economic conditions on niche markets such as metal finishing, handling demanding clientele, and finding equilibrium between professional achievements and personal well-being. This episode serves as a reflection on how one's career can both serve as a source of substantial acclaim and demand profound personal sacrifice, while also providing a blueprint on navigating such complex experiences.
Key Takeaways:

• Craft Mastery and Professional Growth: Joe’s rise to the top of the metal finishing industry was driven by a commitment to perfection and an eye for marketing and branding his work.
• Work-Life Balance: The demands of high-profile work left Joe with feelings of burnout, prompting him to prioritize personal well-being and balance.
• Clientele Challenges: Navigating relationships with exacting clients in a high-stakes, high-budget industry posed significant experiences and learning moments.
• Life Beyond the Industry: Joe pivoted to newfound passions, such as champion French Bulldog breeding, showcasing his ability to apply similar dedication across different ventures.
• Finding Value in Self-Accomplishment: The importance of self-validation over external acknowledgment is emphasized as Joe overall matured and reflected on his professional journey.

Notable Quotes:

• "It was immaturely making a mature decision, I'm gonna do something really bad or walk away."
• "I don't ever want to have to take that favor from anybody. I don't want to be back in somebody's pocket."
• "If I want to learn about a pencil, I'm going to master that learning process of anything I put my mind to."
• "At the end of the day, if you don't believe in yourself... you're never truly going to find it."

Resources:

• Follow Joe Cherewan on Instagram:

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Becoming Undone is a NiTROHype Creative production. Written and produced by me, Toby Brooks. If you or someone you know has a story of resilience and victory to share for Becoming Undone, contact me at undonepodcast.com. Follow the show on Facebook, Instagram, and LinkedIn at becomingundonepod and follow me at TobyJBrooks. Listen, subscribe, and leave us a review Apple Podcasts, Spotify, or wherever you get your podcasts.