Boosting Salon Success: Unlocking the Power of Google Ads with Belinda Irvine

Beyond The Mirror

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Unlock the secret power of Google Ads and revolutionize your business with insights from our special guest, Belinda Irvine. As an accomplished Google Ads manager with a rich background in analytics, Belinda shares her transformative journey into digital marketing, providing invaluable tips on strategic keyword selection and dispelling myths about ad spending. Learn how the right keywords can connect potential customers to businesses effectively, using relatable examples from the hair and beauty industry to illustrate these points.
Discover how to maximize your return on investment through a deep dive into conversion rates and ad spend, particularly for service-based businesses. With real-life scenarios, Belinda breaks down the cost per click and conversion rates, emphasizing the significance of good web design and proper conversion tracking. By analyzing a hairdresser's business model, you'll see how a $1,000 monthly ad spend can result in a spectacular 325% ROI, proving that thoughtful planning and realistic expectations are key to succeeding in digital marketing.
Lastly, we explore the nuances of optimizing Google Ads for conversions, from understanding keyword costs to setting up Google Analytics for precise performance measurement. Belinda offers practical advice on managing budgets and expectations, ensuring you set up conversion tracking before spending any ad money. Engage with us and the community as we invite listeners to share their experiences and questions, fostering an interactive dialogue aimed at enhancing everyone's advertising efforts. Tune in and learn how to elevate your business to new heights with Google Ads!
Contact Bel:

💻 https://belindairvine.com

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Chapter

1. Uncovering Success (00:00:00)

2. Understanding Google Ads Conversion Rates (00:13:13)

3. Optimizing Google Ads for Conversions (00:26:33)

4. Setting Expectations and Tracking Conversions (00:31:19)

5. Tracking Conversions and Business Metrics (00:36:18)

6. Mirroring Success Beyond Boundaries (00:49:01)