The Three-Legged Stool

Built To Grow Fitness Business

Bringing more clients into a gym without a solid foundation is like piling passengers onto a sinking ship – it’s a recipe for true disaster, and every new client only adds to the chaos.

Even if you achieve some growth, the existing cracks will only widen without proper systems, automation, and lead generation. These three elements form the essential pillars of a successful gym.

In this episode, Tim and Randy explain the "three-legged stool" approach. Just like a three-legged stool stands firm on any surface, systems, automation, and lead generation work together to stabilize your business:

• Systems prevent daily operations from falling apart
• Automation ensures a seamless client journey from start to finish
• Lead generation keeps your growth engine running

Skip any of these, and you’re left scrambling, relying on quick fixes and marketing gimmicks to patch up the holes.

Ready to transform your gym from a wobbly mess into a rock-solid operation?

Join Tim and Randy to learn how to balance these three crucial components and stop your business from teetering on the edge.

Tune in now!

Key Takeaways:

• Intro (00:00)
• The three-legged stool concept (00:54)
• Systems, automation, and lead generation as gym business pillars (02:24)
• The risks of pushing leads into a broken system (05:21)
• Impact of staff turnover on client retention (08:32)
• Acquiring new clients vs. retaining existing ones (10:34)
• The importance of documented processes (14:59)
• Business Accelerator program overview (15:47)
• Recap (17:45)

Additional Resources:

- Get your early bird ticket for the 2025 Growth Summit in Nashville

- Get access to the 2024 Growth Summit recordings

- Tim's new book - Built to Win by Tim Lyons

- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond Facebook group

- A tool for deciding on new gym services – 5-Question Matrix

- SOP in a Day Workshop

- An app designed for semi-private training - Semi Private Pro

- Check out our Switch to Semi-Private course

- Business Accelerator Program

- Learn more about The Iron Circle

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