Artwork

Konten disediakan oleh Andrew Michael. Semua konten podcast termasuk episode, grafik, dan deskripsi podcast diunggah dan disediakan langsung oleh Andrew Michael atau mitra platform podcast mereka. Jika Anda yakin seseorang menggunakan karya berhak cipta Anda tanpa izin, Anda dapat mengikuti proses yang diuraikan di sini https://id.player.fm/legal.
Player FM - Aplikasi Podcast
Offline dengan aplikasi Player FM !

E268 | Simplifying Customer Success: The Key to Retaining Loyal Customers at Scale with Evgenia Mkrtychian

39:21
 
Bagikan
 

Manage episode 446778737 series 2505086
Konten disediakan oleh Andrew Michael. Semua konten podcast termasuk episode, grafik, dan deskripsi podcast diunggah dan disediakan langsung oleh Andrew Michael atau mitra platform podcast mereka. Jika Anda yakin seseorang menggunakan karya berhak cipta Anda tanpa izin, Anda dapat mengikuti proses yang diuraikan di sini https://id.player.fm/legal.

Today on the show we have Evgenia Mkrtychian, the Director of Customer Success and Corporate Communication Strategy at LoyaltyPlant, a full-scale customer engagement platform.

In this episode, Evgenia shares her decade-long journey in B2B SaaS, emphasizing practical strategies for customer engagement and retention and discussing LoyaltyPlant's 30% revenue growth, process improvements, and the introduction of gamification elements.

We then discussed the release of her new book, "Customer Success Playbook: Your Practical Guide to Winning Customer Loyalty in B2B SaaS” and we wrapped up by discussing simplicity, decision-making, and critical thinking in customer success.
Mentioned Resources

Churn FM is sponsored by Vitally, the all-in-one Customer Success Platform.

  continue reading

Chapter

1. E268 | Simplifying Customer Success: The Key to Retaining Loyal Customers at Scale with Evgenia Mkrtychian (00:00:00)

2. Introduction to Customer Success Playbook: Your Practical Guide to Winning Customer Loyalty in B2B SaaS (00:02:03)

3. Evgenia’s Motivation for Writing “Customer Success Playbook” (00:04:01)

4. LoyaltyPlant’s Growth and Strategic Product Pivots (00:05:29)

5. Efficient Scaling with Process Automation (00:09:36)

6. Enhancing Team Collaboration and Customer Handoff (00:12:09)

7. Success Plans and Personalization for Long-Term Retention (00:19:05)

8. Simplifying Customer Health Scoring (00:25:37)

9. Embracing Curiosity and Critical Thinking in Customer Success (00:34:48)

282 episode

Artwork
iconBagikan
 
Manage episode 446778737 series 2505086
Konten disediakan oleh Andrew Michael. Semua konten podcast termasuk episode, grafik, dan deskripsi podcast diunggah dan disediakan langsung oleh Andrew Michael atau mitra platform podcast mereka. Jika Anda yakin seseorang menggunakan karya berhak cipta Anda tanpa izin, Anda dapat mengikuti proses yang diuraikan di sini https://id.player.fm/legal.

Today on the show we have Evgenia Mkrtychian, the Director of Customer Success and Corporate Communication Strategy at LoyaltyPlant, a full-scale customer engagement platform.

In this episode, Evgenia shares her decade-long journey in B2B SaaS, emphasizing practical strategies for customer engagement and retention and discussing LoyaltyPlant's 30% revenue growth, process improvements, and the introduction of gamification elements.

We then discussed the release of her new book, "Customer Success Playbook: Your Practical Guide to Winning Customer Loyalty in B2B SaaS” and we wrapped up by discussing simplicity, decision-making, and critical thinking in customer success.
Mentioned Resources

Churn FM is sponsored by Vitally, the all-in-one Customer Success Platform.

  continue reading

Chapter

1. E268 | Simplifying Customer Success: The Key to Retaining Loyal Customers at Scale with Evgenia Mkrtychian (00:00:00)

2. Introduction to Customer Success Playbook: Your Practical Guide to Winning Customer Loyalty in B2B SaaS (00:02:03)

3. Evgenia’s Motivation for Writing “Customer Success Playbook” (00:04:01)

4. LoyaltyPlant’s Growth and Strategic Product Pivots (00:05:29)

5. Efficient Scaling with Process Automation (00:09:36)

6. Enhancing Team Collaboration and Customer Handoff (00:12:09)

7. Success Plans and Personalization for Long-Term Retention (00:19:05)

8. Simplifying Customer Health Scoring (00:25:37)

9. Embracing Curiosity and Critical Thinking in Customer Success (00:34:48)

282 episode

All episodes

×
 
Loading …

Selamat datang di Player FM!

Player FM memindai web untuk mencari podcast berkualitas tinggi untuk Anda nikmati saat ini. Ini adalah aplikasi podcast terbaik dan bekerja untuk Android, iPhone, dan web. Daftar untuk menyinkronkan langganan di seluruh perangkat.

 

Panduan Referensi Cepat

Dengarkan acara ini sambil menjelajah
Putar