Garry Ridge: The stunning business impact of WD40’s Culture First strategy

Culture First with Damon Klotz

If you've ever doubted the ability of a Culture First company to have their delicious Culture cake and eat it, too - Garry Ridge is about to lay down a 20-minute Master Class on exactly how he made it possible.

Our guest today was one of the very first CEO's that Simon Sinek recognised as putting his Golden Circle into practice and in this episode, you’ll hear Garry talk about his relationship with Simon Sinek and he lets us in on the tweaks he made to Simon’s own formula for creating a Culture First company.

Garry Ridge’s leadership style is unique, bold and a balance of his Australian upbringing and his time on the road as a travelling salesperson. All this combined with his infinite mindset saw him become the longest serving Australian chief of a listed US company - a company that sells one of the most recognisable household items in the world - WD40!

This conversation was recorded back in 2020, but we never released it in full. We want to honor Garry’s incredible legacy of 25 years as CEO of WD40 with this extended version!

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