310 Jason Hayward-Jones - Corporates paying for low carbon grains and why virtual twins are key in gaming and Scottish whiskey

Investing in Regenerative Agriculture and Food

A check-in interview with Jason Hayward-Jones, founder & director at REGENFARM Ltd., and Sustainable Agriculture Specialist at Cefitra, about why corporations are suddenly paying for low-carbon grain, the revolutionary impact of digital twins and satellite technology on sustainable farming practices and, finally, why it is connected with gaming and Scottish whisky.
This podcast is part of the AI 4 Soil Health project which aims to help farmers and policy makers by providing new tools powered by AI to monitor and predict soil health across Europe. For more information visit ai4soilhealth.eu.
Funded by the European Union. Views and opinions expressed are however those of the author(s) only and do not necessarily reflect those of the European Union or European Research Executive Agency. Neither the European Union nor the granting authority can be held responsible for them.

This work has received funding from UK Research and Innovation (UKRI) under the UK government’s Horizon Europe funding guarantee [grant numbers 10053484, 1005216, 1006329].

This work has received funding from the Swiss State Secretariat for Education, Research and Innovation (SERI).

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Chapter

1. Regenerative Agriculture and Carbon Markets (00:00:00)

2. Transitioning to Low-Carbon Agriculture (00:14:26)

3. Exploring Virtual Farming With Technology (00:28:32)

4. Connecting Farmers, Brands, and Data (00:40:50)