317 Willem Ferwerda - Kickstarted the restoration industry with Commonland 11 years ago, now finally big money shows interest, but we need billions

Investing in Regenerative Agriculture and Food

A conversation with Willem Ferwerda, one of the founders of the regeneration space, which barely existed 11 years ago when he started Commonland. How and why is it so fundamental to take a landscape view and get all the stakeholders to look at a map- yes, a physically printed large map- together? Because chances are they never have done that. The farmers, the real estate developers, the nature conversation professionals, the local politicians spent most of their time in their own silos and if they talk to each other often it isn’t very friendly.
How do you get them to develop a shared vision of what they want their landscape to look like in 20 or 30 years? How do you trigger that kind of inspiration? Nobody likes to live in a dying landscape where biodiversity has left, where people have left or are leaving, schools are closing, and shops as well.
We are at the beginning of what was barely a space 11 years ago, of course holistic landscape management existed in indigenous circles and ecology silos, but barely outside of that. And now we see the financial space starting to dip its toe into this and we will need them, as we talk billions of real green infrastructures, not hard infrastructure made of concrete, but soft, healthy spongy soils, thriving ecosystems, beneficial keystone species including people coming back to the countryside and managing landscapes holistically.
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Chapter

1. 317 Willem Ferwerda - Kickstarted the restoration industry with Commonland 11 years ago, now finally big money shows interest, but we need billions  (00:00:00)

2. Why are you doing what you are doing? Why Soil? (00:04:19)

3. If you could wave a magic wand and change one thing in the agriculture industry from a sustainability point of view, what would it be? (00:53:21)

4. What should smart investors, who want to invest in reg ag and food look out for? (01:06:00)