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Sweet Impact: Turning Cookies into a Cure with Gretchen Witt, Founder of Cookies for Kids Cancer
Manage episode 404761209 series 3430500
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Kristina welcomes Gretchen Witt, founder of Cookies for Kids Cancer, on this incredibly inspiring episode. Gretchen has been interviewed on The Today Show and profiled in The Wall Street Journal as well as CNN, Good Morning America, Oprah Magazine and The Huffington Post; recognized as one of Woman’s Day magazine’s 50 “Women Who Are Changing the World”, and named the National Honoree in L’Oreal’s Women of Worth awards as well as several other national awards. In 2011, Gretchen added author to her list of accomplishments with the release of the Cookies for Kids’ Cancer Best Bake Sale Cookbook which became a bestseller on Amazon and All the Good Cookies Cookbook.
Gretchen shares her emotional journey after her son, Liam, was diagnosed with cancer at age two. After discovering that pediatric cancer was hugely underfunded, Gretchen organized a massive bake-a-thon, resulting in 96,000 cookies and $420,000 for pediatric cancer research. The conversation discusses the importance of funding pediatric cancer research (which to this day continues to be underfunded), the impact of grassroots events, and Gretchen's dedication to fulfilling Liam's legacy. The organization has GRANTED OVER $21 MILLION to pediatric cancer research, and Gretchen emphasizes the need for continued support.
About Gretchen:
Liam’s indomitable spirit inspired her to raise money for a promising new treatment in need of funding. Committed to doing all she could to help make the treatment become a reality, Gretchen hatched a plan to bake and sell 96,000 cookies with a larger-than-life holiday bake-a-thon. Against all odds of what should be possible, every cookie sold in a matter of days, and more than $420,000 was raised. In September 2008, Cookies for Kids’ Cancer launched as a year-round, national organization.
As the organization grows, Gretchen’s story of love and determination to impact change inspires people across the country.
She is described as inspirational, offering a message of “strength and determination that is perfect for so many people.”
Find Gretchen Witt:
www.cookiesforkidscancer.org
IG: @cookies4kids
Twitter: @GoodCookiesMom
LinkedIn: Gretchen Holt Witt
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