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Ep102. Need More Leads? Here's How To Tell If That's Really The Problem
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Think you need more leads? Think again.
In this episode, we’re breaking down why “needing more leads” might not actually be the solution—and how to figure out what’s really blocking your business growth.
🎙 Here’s what we’re diving into today:
👉🏻 The problem with focusing solely on lead generation
👉🏻 4 key things to inspect before you start chasing more leads
👉🏻 How to fix metrics, messaging, and your sales process
What you’ll learn:
- Why “more leads” isn’t always the answer:
Vague goals and unclear metrics make lead generation ineffective. You can’t fix what you’re not measuring.
→ Solution: Get clear on your numbers, track your lead → sales process, and focus on quality over quantity. - Your marketing message might be the issue:
If your current leads aren’t ideal clients, adding volume won’t help. Instead, refine your message and consider creating higher-ticket offers that require fewer leads for better results. - Is your sales process the real bottleneck?
A conversion rate below 70% means you’re leaving potential revenue on the table. Fix your sales process before pouring effort into lead generation. - Don’t forget client upgrades:
Instead of chasing new leads, ask current clients to renew, commit to consistency, or upgrade their packages. This boosts client lifetime value without adding to your workload.
Episodes Referenced:
- Ep61. BTS: Reworking Sales Calls in Health - Strategy Session with Biz Student Sam Hara
- Ep63. The Only 4 Things You Need to Generate 30 New Leads In Your Health Biz Today with Zenia Wood
Want to master your lead generation and sales strategy?
DM me “LEADS” for tools and frameworks to level up your health biz!
Ready to confidently grow your biz?
If scaling to $20k months and beyond is the dream but you’re not sure how to make it happen, let us show you the exact steps we’ve used with over 172+ coaches.
Apply for the Biz Academy Program Now
Follow Zenia Wood on Instagram: @zeniawoodofficial
Watch the full episode on Youtube: Zenia Wood Official
Until next time and in whatever you do, Move Swiftly.
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