498. How to Know If Your Ads Are ‘Working’ - Tracking The RIGHT Data

The Fitness Business Podcast with Erin Dimond and Jordan Dugger

Wrapping up our 2 part series on running ads, I want to share what you should be tracking so you know if your ads are "working" or not. You'll probably have to listen to this one a couple times but what get measured gets managed and this could be the key to your business growth in 2024.

Time Stamps:

(0:37) Part 1 Recap

(5:13) Spend Percentage

(6:17) What Ad Metrics to Track

(8:45) Return on Ad Spend

(10:41) Put Yourself In Your Customers Shoes

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