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Taste of Tomorrow 2023: Navigating Food Through the Eyes of Gen Z and Alpha
Manage episode 395962842 series 2889619
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In this episode, our lead researchers discuss key topics from our latest study on Gen Z and Gen Alpha:
Gen Alpha (ages 0-12):
- How parents are shaping food habits and personal values
- Exposure to diverse tastes and textures
- Proactive approaches to social media and technology
Gen Z (ages 13-26):
- Digital connection and food “hacking” culture
- How food and lifestyle choices are intrinsically linked to over-arching values
- Where there’s opportunity for brands to connect
Listen now
The Taste of Tomorrow report is now available for purchase, providing deep insights and actionable implications for companies seeking to foster long-term relevancy as these two generations mature.
Get the study overview
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