Choose Your Business Battles Carefully in the New Year


Manage episode 349682195 series 3037037
Oleh Jim Galiano ditemukan oleh Player FM dan komunitas kami — hak cipta dimiliki oleh penerbit, bukan Player FM, dan audio langsung didapatkan dari server mereka. Tekan tombol Berlangganan untuk mendapat setiap pembaharuan di Player FM, atau salin URL feed ke aplikasi podcast lainnya.

It’s difficult for smaller businesses to compete with their larger counterparts without having an intelligent, time-tested strategy in place. The “niching down” concept came about as a response to this dilemma. You specialize and serve a group within a group.

In today’s episode, I want to look at this through the lens of search engine marketing and SEO-based strategy.

In plain English, I’m talking about putting yourself in a position where you’re not competing for the same words and phrases most of the biggest companies in the world are competing for.

In today’s episode, I want to share with you a very “doable” alternative involving fewer competitors.

Subscribe to The Jim Galiano Show: Help for Freelancers & Solopreneurs on Soundwise

402 episode