Creating Ads that Connect in the Attention Economy

The Unofficial Shopify Podcast

In this episode, we're getting real with Jacques Spitzer, the advertising guru from Raindrop Agency. He's here to break down how storytelling in ads can do more than just catch your eye – it can open wallets. We're tracing Raindrop's path from its first big win with Dr. Squatch to crafting campaigns for Native. Jacques gets into the brainy side of things, explaining how emotions drive buying decisions and how that can lead to an ad being more memorable than your last birthday party.

Chapter Timestamps

• (00:00) Creating Profit-First Advertising Campaigns
• (16:16) The Power of Advertising and Authenticity
• (25:44) Connected TV Ads Potential Understanding
• (32:02) Evolution of Video Content and Advertising

Show Links

• Raindrop
• Find Your Why
• Laundry Sauce
• Never Split The Difference
• MNTN Connected TV
• Jacques on Twitter
• Jacques on LinkedIn

Sponsors

• Free 30-day trial of Zipify OCU - To get an unadvertised gift, email [e-mail] and ask for the "Tech Nasty Bonus".
• StoreHero - Get a unified view of your sales, marketing & profitability metrics.

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