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E18 | Lisa Gautier & Mikaela Larsell Ayesa | The Future of Fashion | Sustainability | Entrepreneurship
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This week we were joined by two very courageous startup founders – Mikaela Larsell Ayesa from Sweden, and Lisa Gautier from France – who have taken on the second most polluting industry in the world that is the clothing industry with their startup ‘Hack Your Closet’, launched in 2019.
Customers can subscribe via the app to gain access to over 30,000 items of second-hand clothing available to rent. Like a dating app, but for clothes, customers simply swipe left or right on each item to allow the algorithm to become familiar with their taste and size – et voila! They’ll receive a personalized box containing four items of clothing that have been hand picked by the company’s own stylists.
The pair have been so successful that in just two years they’ve grown their team from 2 to over 30 employees, and they recently raised 20 million Swedish Krona to ease their recent expansion to France. It was a super interesting talk, we hope you enjoy it – let us know what you think!
Website | Hack Your Closet:
Hackyourcloset.com - Discover a greener way to update your closet.
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