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Have you ever wondered what the top agency owners are doing to grow their book of business exponentially each and every month? I’ve personally grown my own agency to multiple locations and dozens of agents over the past 10 years learning from the industry’s leading experts and applying what they teach to my own agency, and now I’ve invited these same experts to share these industry-leading secrets...with you! My name is Jim Schubert and welcome to The Agents Growth Academy
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Are you ready to shatter the status quo and unleash your full potential as a property and casualty insurance agent? Welcome to "P&C Maverick - Unconventional Wisdom For Quantum Gains," the podcast that dares to challenge the norms and deliver game-changing insights for ambitious agents like you. Each season, join host Craig Pretzinger as he explores a powerful motif and dives deep into the unconventional strategies and mindset shifts that separate the top performers from the rest of the pack ...
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Apex Broker Edge

Filip Lundstedt and Taton Wells

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The Apex Broker Edge is the podcast for insurance brokers & agents and agency leaders who are not satisfied with second place. Learn client retention, sales, and leadership skills from top-performing agents that you can replicate to build a predictable and profitable career as the #1 insurance agent. Expect to learn strategies you can’t find with a Google search. Our mission is simple: to be your #1 resource for no-nonsense advice so that you can become the top producer at your agency. Subsc ...
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show series
 
Send us a text In this episode, we delve into Law 44: Disarm and Infuriate with the Mirror Effect. Discover how reflecting your clients’ behaviors and emotions can build stronger connections and turn even the toughest meetings into success stories. Key Takeaways: Emotional Echoes: Mirroring Mike vs. Angry Andy: Learn from Mike, a newbie agent who s…
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Send us a text Today, we're exploring Law 43: Work on the Hearts and Minds of Others. Discover why in our industry, logic might attract clients, but it's emotion that keeps them loyal. Dive into the art of connecting on a deeper level and see how empathy can transform your client relationships. Key Takeaways: Emotional Connection: Logical Larry vs.…
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Send us a text Let's explore Law 42: Strike the Shepherd and the Sheep Will Scatter. Discover why tackling the biggest issues can solve numerous smaller problems and lead to transformative change in your insurance agency. Key Takeaways: Address Core Issues: Learn from Tactical Tina, who realized that her agency’s numerous small problems stemmed fro…
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Send us a text Today, we dive into Law 41: Avoid Stepping Into a Great Man's Shoes. Discover why trying to fill someone else's shoes might leave you with blisters and how to carve your own path in the insurance world. Key Takeaways: Embrace Your Unique Path: Learn from the story of Successor Sam, who struggled to replicate his predecessor's style, …
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Send us a text Today, we delve into Law 40: Despise the Free Lunch. Discover why the seemingly sweetest deals in insurance can leave a bitter aftertaste and learn to navigate the hidden costs of freebies. Key Takeaways: Understand the Hidden Costs: Learn from Freebie Freddy’s cautionary tale about accepting free offers that seemed great initially b…
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Send us a text Today, we're diving into Law 39: Stir Up Waters to Catch Fish. Discover how to create productive chaos to engage clients and spark conversations in the insurance world. Key Takeaways: Productive Chaos: Learn from Disruptor Dan’s story about turning a sleepy insurance office into the talk of the town with strategic controversy and eng…
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Send us a text In this episode, we delve into Law 44: Disarm and Infuriate with the Mirror Effect. Discover how reflecting your clients’ behaviors and emotions can build stronger connections and turn even the toughest meetings into success stories. Key Takeaways: Emotional Echoes: Mirroring Mike vs. Angry Andy: Learn from Mike, a newbie agent who s…
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Send us a text Welcome back, undercover agents! Craig Pretzinger here, and in today’s episode of "P&C Maverick: Unconventional Wisdom For Quantum Growth," we're diving into Law 38: Think as You Like, but Behave Like Others. Learn how to blend in while introducing groundbreaking ideas in the insurance world. Key Takeaways: Strategic Conformity: Disc…
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Send us a text Let's uncover Law 37: Create Compelling Spectacles. Forget boring insurance pitches—learn how to transform your client interactions into unforgettable experiences that resonate long after the confetti settles. Key Takeaways: Memorable Experiences Matter: Discover how creating spectacles—like mock disasters or virtual reality risk ass…
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Send us a text Get ready to flip your world upside down with another powerful lesson as we dive into Law 36: Disdain Things You Cannot Have, Ignoring Them Is the Best Revenge. We'll explore how adopting a mindset of strategic indifference can transform your approach to client relations, negotiations, and even office politics. This isn't about ignor…
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Send us a text In insurance, as in comedy, timing is everything. Are you delivering your punchlines at the right moment? Today we're diving into Law 35: Master the Art of Timing. In this episode, we'll discuss how perfect timing can make or break your success in the insurance industry. We'll explore the power of patience, the importance of striking…
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Send us a text In the game of insurance, perception is reality. Are you a pawn or a king on this chessboard? Today we’re diving into Law 34: Be Royal in Your Own Fashion. Act like a king to be treated like one. In this episode, we'll explore how carrying yourself with confidence and authority can dramatically change how you're perceived in the insu…
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Send us a text Ever wondered why that stubborn client finally agreed to a policy upgrade? Today we’re diving into Law 33: Discover Each Man’s Thumbscrew – or as I like to call it, the art of making people say yes when they really want to say no. In this episode, we’ll explore the psychology of human motivation and how understanding people’s hidden …
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Send us a text Join me as we dive into Robert Greene's 48 Laws of Power with Law 32: "Play to People’s Fantasies", and today we're exploring how understanding and leveraging the power of fantasy can elevate your insurance sales game. Key Takeaways: Fantasy Over Reality: People often prefer fantasy over reality, even in practical matters like insura…
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Send us a text Join Craig Pretzinger on the P&C Maverick Podcast as he decodes Law 31 from Robert Greene's 48 Laws of Power: Control the Costly Emotion of Anger. Discover how mastering emotional discipline can elevate your strategic prowess in high-stakes environments. Key Takeaways: Emotional Mastery: Learn why maintaining composure under provocat…
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Send us a text In this episode of the P&C Maverick Podcast, Craig Pretzinger explores Robert Greene's Law 30: Make Your Accomplishments Seem Effortless. Discover how projecting a naturally confident aura can enhance your influence and command respect in the industry. Key Takeaways: Radiate Confidence: Learn why displaying your achievements with cas…
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Send us a text In this episode of the P&C Maverick Podcast, Craig Pretzinger dives into Robert Greene's Law 29: Plan All the Way to the End. Learn why meticulous planning is essential for transforming bold visions into reality and how strategic foresight separates true industry leaders from the rest. Key Takeaways: Strategic Planning: Boldness with…
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Send us a text In this episode of the P&C Maverick Podcast, we explore Robert Greene's Law 28: Interaction with Boldness, and its game-changing impact on the insurance industry. Let's dive into why embracing boldness is essential for breaking free from complacency and achieving extraordinary success. Key Takeaways: Overcome Complacency: Boldness se…
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Send us a text Welcome back to the P&C Maverick Podcast, where we explore the 48 Laws of Power and their applications in the insurance industry. Today we're diving into Law 27: Create a Cult-Like Following. In this episode, we discuss the transformative power of rallying your team around a shared vision and set of principles. Discover how to turn o…
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Send us a text Welcome back to the P&C Maverick, where we delve into the 48 Laws of Power and how they apply to the world of insurance. Today we're exploring Law 26: Keep Your Hands Clean. In this episode, we uncover the importance of maintaining moral and reputational high ground while achieving your objectives. In the insurance industry, influenc…
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Podcast Episode Synopsis: "Stop Leaving Money on the Table" Hey there, listeners! In this episode of the Apex Edge podcast, we delved into a crucial topic that can significantly impact your revenue and client retention - "Stop Leaving Money on the Table." I shared three key strategies that can help you maximize your earnings and strengthen your rel…
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Send us a text In the rapidly evolving world of insurance, staying ahead requires constant reinvention. Welcome back to the P&C Maverick Podcast, where we delve into Robert Greene's 48 Laws of Power and their relevance to our industry. I'm your host, Craig Pretzinger, and today we're exploring Law 25: Recreate Yourself. In this episode, we uncover …
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Send us a text In the competitive world of insurance, navigating power dynamics is crucial. Welcome back to the P&C Maverick Podcast, where we explore Robert Greene's 48 Laws of Power and their application to the insurance industry. I'm your host, Craig Pretzinger, and today we're diving into Law 24: Play the Perfect Courtier. In this episode, we'l…
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Send us a text In the realm of insurance growth strategies, focus is your most potent weapon. Welcome back to the P&C Maverick Podcast, where we dissect the wisdom of Robert Greene's 48 Laws of Power through an insurance lens. I'm Craig Pretzinger, your host, and today's law in the spotlight is Law 23: Concentrate Your Forces. In this episode, we'r…
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Podcast Episode Synopsis: "Unlocking the Path to Six Figures in Brokerage" Hey there, fellow brokers and agents! In this episode of the Apex Edge podcast, we delve into the key reasons why you might not have hit the coveted six-figure mark in your career yet. But fear not, because we're here to break down these barriers and provide you with actiona…
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Send us a text In the world of insurance, weakness is not always what it seems. Sometimes, embracing your vulnerabilities can be the key to unlocking your true strength. Welcome back to the P&C Maverick Podcast, where we explore the 48 Laws of Power and how they apply to the world of insurance. I'm your host, Craig Pretzinger, and today we're divin…
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Send us a text In this episode, we'll discuss the counterintuitive strategy of playing dumb to gain an advantage in insurance negotiations. We'll explore the benefits of letting others underestimate you, the importance of active listening, and how to use this law to gain valuable insights and close better deals. In the competitive world of insuranc…
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Send us a text In the world of insurance, loyalty is a double-edged sword. Knowing when to commit and when to remain flexible can make or break your success. Welcome back to the P&C Maverick Podcast, where we explore the 48 Laws of Power and how they apply to the world of insurance. I'm your host, Craig Pretzinger, and today we're diving into Law 2…
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Podcast Episode Synopsis: "Maximizing Your Marketing Dollars as an Insurance Broker" Hey there, fellow insurance brokers! In this episode of the podcast, I delve into the strategies and tactics that have allowed me to 4X my marketing dollars and significantly boost my business. I share insights on how to leverage everyday resources to triple your m…
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Send us a text In this episode of PNC Mavericks, Craig Pretzinger dives into Law 19 from Robert Greene's "48 Laws of Power": "Know who you're dealing with. Do not offend the wrong person." With practical insights and anecdotes, Craig explores the importance of understanding people in the insurance industry. Craig emphasizes the need to grasp motiva…
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Six Figure Retention Secrets: The Power of a Green Envelope Hey there, listeners! In this episode of the Apex Edge podcast, I am thrilled to share with you an unbelievable retention secret that has transformed my business. I spent $180,000 to learn this secret, so you don't have to. The key takeaway from today's episode is the power of a simple gre…
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Send us a text In this powerful episode of the P&C Maverick podcast, host Craig Pretzinger dives into Law #18 from Robert Greene's "48 Laws of Power": Do not build fortresses to protect yourself – isolation is dangerous. Craig explores the crucial role that timing and reputation play in building a successful and influential career in the insurance …
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Send us a text In this powerful episode of P&C Maverick, host Craig Pretzinger explores the game-changing potential of Law #17 from Robert Greene's "48 Laws of Power": Keep others in suspended terror: cultivate an air of unpredictability. Craig shares insights on how to strategically use leverage, adaptability, and calculated risk-taking to keep co…
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Send us a text In this intriguing episode of P&C Maverick, host Craig Pretzinger explores the counterintuitive power of Law #16 from Robert Greene's "48 Laws of Power": Use absence to increase respect and honor. Craig shares insights on how to strategically use absence and scarcity to build intrigue, influence, and perceived value in your insurance…
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Podcast Episode Synopsis: Unleashing the Infinity Strategy Hey there, listeners! In this episode, we delved into a game-changing strategy that will revolutionize the way you approach sales and client retention. We explored the concept of the "Infinity Strategy," a method that not only adds value to your clients but also ensures long-term loyalty an…
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Send us a text In this powerful episode of P&C Maverick, host Craig Pretzinger takes on the controversial Law #15 from Robert Greene's "48 Laws of Power": Crush your enemy totally. Craig explores how to navigate the competitive landscape of the insurance industry with strategic boldness, while still maintaining your integrity and ethical standards.…
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Podcast Episode Synopsis: "The Three Key Elements to Success in the Insurance Industry" I am thrilled to share with you the key elements that can transform your success in the insurance industry. In this episode, I delve into my personal journey as a broker and agency owner, reflecting on the strategies and mistakes that have shaped my career over …
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Send us a text In this thought-provoking episode of P&C Maverick, host Craig Pretzinger delves into the complex world of Law #14 from Robert Greene's "48 Laws of Power": Pose as a friend, work as a spy. Craig explores the delicate balance between building authentic relationships and gathering strategic intelligence in the insurance industry. Drawin…
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Send us a text In this game-changing episode of P&C Maverick, host Craig Pretzinger explores the counterintuitive power of Law #13 from Robert Greene's "48 Laws of Power": When asking for help, appeal to people's self-interest, never to their mercy or gratitude. Craig shares insights on how to use the art of asking to gain influence, build relation…
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Send us a text In this thought-provoking episode of P&C Maverick, host Craig Pretzinger tackles the complex and often controversial Law #12 from Robert Greene's "48 Laws of Power": Use selective honesty and generosity to disarm your victim. Craig explores how to navigate the delicate balance between strategic sharing and authentic transparency to b…
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Send us a text In this episode, Jim interviews Winston Smith, CEO of Bridge, a customer communications management software designed for independent insurance agents. Winston discusses the importance of agency owners working on their business rather than in it, and how Bridge can help them achieve this. He highlights the bottleneck that agency owner…
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Send us a text In this fascinating episode of P&C Maverick, host Craig Pretzinger dives into the mysterious and powerful Law #11 from Robert Greene's "48 Laws of Power": Learn to keep people dependent on you. Craig explores how to ethically leverage the power of contagion to build influence, create value, and become an indispensable resource in the…
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Send us a text In this powerful episode of P&C Maverick, host Craig Pretzinger explores the vital importance of resilience as outlined in Law #10 from Robert Greene's "48 Laws of Power": Infection: Avoid the unhappy and unlucky. Craig shares insights on how to protect yourself from negative influences and maintain a winning mindset in the face of a…
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Send us a text In this enlightening episode of P&C Maverick, host Craig Pretzinger explores the crucial importance of timing as outlined in Law #9 from Robert Greene's "48 Laws of Power": Win through your actions, never through argument. Craig shares insights on how to use strategic timing to achieve your goals and build success in your insurance c…
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Send us a text In this intriguing episode of P&C Maverick, host Craig Pretzinger explores the enigmatic Law #8 from Robert Greene's "48 Laws of Power": Make other people come to you – use bait if necessary. Craig delves into the concept of using mystery and intrigue to attract others and build influence in your insurance career. Drawing on historic…
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Send us a text In this inspiring episode of P&C Maverick, host Craig Pretzinger explores the transformative power of Law #8 from Robert Greene's 48 Laws of Power: "Make other people come to you – use bait if necessary." Drawing on real-world examples and his own leadership journey, Craig shares strategies for attracting opportunities, influencing o…
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Send us a text In this thought-provoking episode of P&C Maverick, host Craig Pretzinger dives into the subtle art of shaping perception in the insurance world. Drawing on Robert Greene's 48 Laws of Power and real-world examples from industry leaders like David Seagraves, Craig explores how the way others see you can make or break your success. With…
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Send us a text In this thought-provoking episode of P&C Maverick, host Craig Pretzinger delves into the often misunderstood Law #7 from Robert Greene's "48 Laws of Power": Get others to do the work for you, but always take the credit. Craig challenges the notion that this law is about manipulation and instead focuses on the ethical ways to inspire …
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Send us a text In this transformative episode of P&C Maverick, host Craig Pretzinger explores the critical importance of adaptability in the ever-changing world of insurance. Drawing on Robert Greene's 48 Laws of Power and his own extensive experience in the industry, Craig shares powerful strategies for navigating uncertainty, embracing change, an…
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Send us a text In this provocative episode of P&C Maverick, host Craig Pretzinger tackles one of the most controversial and misunderstood laws from Robert Greene's 48 Laws of Power: Law #6, "Court attention at all costs." Drawing on real-world examples and his own experiences, Craig explores the power of attention in driving success and influence i…
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