Podcast Michael Boezi terbaik (2024)

1
I'm Leaving 8:15

2+ y ago8:15

8:15

Good or bad, transitions are the interesting parts of life. And I'm definitely in a transitional period at the moment. With that, here's an announcement: “Leaving” is my 1st new studio single in 10 years! It's now live on all streaming platforms: Spotify, Pandora, Apple, Amazon, or Bandcamp. This episode is a little background on the track. Links f…

1
All It Takes Is One Lie 13:19

5y ago13:19

13:19

In your marketing, does what you say about yourself match what your customers say about you? If it doesn’t, you may have a trust problem – and you may not get a second chance to repair the damage. --- Support this podcast: https://podcasters.spotify.com/pod/show/mboezi/support

1
Writing a Mini-Series: Content Strategy Basics 14:14

5y ago14:14

14:14

I often produce little mini-series within this podcast. This structured way of writing is how I prefer to work, because it keeps me on track. It's good for my audience too – and I have the data to back that up. So, would this method work for you? Let's take a look. In the episode, I referenced a couple recent mini-series in this podcast: Repurposin…

1
Repurposing Content: Create an Online Course 19:22

5y ago19:22

19:22

In today's world, the selling process really is about teaching. Here's my method to streamline the process of creating a online course that you can use for customer acquisition, customer on-boarding, or just to "productize" your knowledge and create a new revenue stream. Sign up for my online course on the topic: https://controlmousemedia.com/repur…

1
Repurposing Content: Downstream Method 17:41

5y ago17:41

17:41

If you're not repurposing blog content for your social posts, you are missing a huge opportunity to save time and effort. In this episode, I cover how to reuse the meta description, the post excerpt, and the post content itself so you can streamline your social media activities. This is what I call my Downstream Method. I also have an Upstream Meth…

1
Repurposing Content: Upstream Method 19:07

5y ago19:07

19:07

Have you ever thought about writing a book, but can't find the time? In this week's episode, I lay out my entire blog-to-book process – from planning to execution. It allows you to achieve two goals at the same time: Completing a large project and building an audience while you do it. This is what I call my Upstream Method. I also have a Downstream…

1
Repurposing Content: Different Contexts 15:04

5y ago15:04

15:04

Marketing is getting highly personalized. Each channel is its own community, which means that one "message" won't cut it anymore. Let's look at the ways this affects how you repurpose content across different channels, in different contexts. Sign up for my online course on the topic: https://controlmousemedia.com/repurposing-content --- Support thi…

1
Repurposing Content: Different Formats 13:23

5y ago13:23

13:23

Are you repurposing blog posts into email newsletters? This and other strategies for making more than one use out of your content can make you much more efficient. Here's how to do it safely and effectively. Sign up for my online course on the topic: https://controlmousemedia.com/repurposing-content --- Support this podcast: https://podcasters.spot…

1
Repurposing Content Is a Key Part of Any Content Strategy 10:49

5y ago10:49

10:49

Are you making multiple uses of blog posts, press releases, and emails to customers? With a little planning up front, content strategy helps you think a few steps ahead and save yourself valuable time – while building a set of content as a business asset. Sign up for my online course on the topic: https://controlmousemedia.com/repurposing-content -…

1
Picking Better Models than the Outliers 14:38

5y ago14:38

14:38

In building your business, are you always feeling behind? Like you can never live up to the countless stories of success? Maybe it's time to stop setting impossible standards. Here's one small change in perspective that can shorten your goal horizon. --- Support this podcast: https://podcasters.spotify.com/pod/show/mboezi/support…

1
How to Make Your Content More Shareable 12:57

5y ago12:57

12:57

In order to activate the power of content marketing, you need other people to carry your ideas. That means that there are two things about your content that are really critical: It has to be compelling enough to share. It must be remarkable, or it won't "travel." It has to be easy to share. You have to try to reduce as much friction as you can. In …

1
How to Syndicate Content Safely on Medium 12:14

5y ago12:14

12:14

Have you been reposting your blog content on Medium? It's a great way to extend your reach, and with Medium's "Import a Story" feature, it's incredibly easy – and 100% safe for SEO. Here's a quick overview of how to incorporate this into your content strategy. So you can see it in action, here's an example of my own content syndication: Here's the …

1
Safe SEO Practices for Content Syndication on Your Blog 15:41

5y ago15:41

15:41

Duplicate content is bad for SEO – or is it? Content syndication, done properly, is not only safe – but encouraged. There are 4 methods for syndicating content, two of which I endorse for a clean and effective content strategy. Here are links to the articles I mentioned in the episode: Example of Content Syndication Here's an example of my own cont…

1
Teaching Your Customers: 4 Key Principles 11:58

5y ago11:58

11:58

Do you like to be sold to? I don't. "Push marketing" can only generate awareness. While awareness is important, it's only Step 1. Trust comes when you try to teach your customers instead – bring some value to them instead of just pushing product on them. Spending more on awareness campaigns won't scale. Input = output (that is... if you're lucky). …

1
Content Strategy Is Teaching 11:30

5y ago11:30

11:30

When you educate your customers, you can lead them to a better, more informed purchasing decision. One that they feel good about – and one that sticks. That means that you are an educator. In running your content strategy, can you think like a teacher? There are four key factors to producing good educational content: Structure, Sequence, Pacing, an…

1
Back at the Mic: 3 New Series 3:01

5y ago3:01

3:01

I love the fall. Feels like a "reset" every year. Maybe it's because we're all used to back-to-school, or maybe it's just the transition from warm weather to cool, crisp autumn days (at least here in New England). In the spirit of transitions, let's start Season 5 by introducing a 3 new series that are in the pipeline – all of which will help you m…

1
A Simple Example of Ethical Business Practices 8:17

5+ y ago8:17

8:17

Ethical business practices don't have to be the exception to the rule. But since they often are, it's worth highlighting the good people who run good businesses. This week's episode breaks from the regular format of the show and presents a story from an experience I had last weekend. –– This story features Nantel Musique in Montréal. If you visit, …

1
The Starbucks Star Rewards Program: Data-Driven Marketing at Its Best 22:52

5+ y ago22:52

22:52

The Starbucks Star Rewards Program provides a great lesson to small businesses about the power of data-driven marketing. Here are links to the articles I mentioned in the episode, and a couple others of interest. First, the blog version of this episode (with graphics): Starbucks Rewards: An Evolution in Data-Driven Marketing On the backlash when th…

1
Social Media Strategy: An Integrated Approach 21:14

5+ y ago21:14

21:14

Get your social media strategy in order! Here’s a rapid-fire, integrated strategy that can apply to any small business – a capstone to my series on content strategy for social media. I cover each of these platforms, categorized: Social Media Must-Haves: Twitter, Facebook Business Page, and LinkedIn. Ignore Google Plus – it folded in April 2019. Ima…

1
LinkedIn for Blogging: Challenges and Opportunities 15:08

5+ y ago15:08

15:08

While LinkedIn is a low-commitment way to get started with blogging for business, you really need a strategy to get the most out of it. Here are two distinct game plans for you to consider: Which one is worth the time investment? --- Support this podcast: https://podcasters.spotify.com/pod/show/mboezi/support…

1
Facebook Groups for Business: A New Approach to Marketing 16:41

5+ y ago16:41

16:41

With organic reach down to 5% or lower, Facebook has become purely a pay-to-play platform for businesses. Facebook Groups are the exception, and may be one of the most powerful marketing tools available. Here’s my strategy for how to build and nurture an audience of super-fans. Sign up for my online course Social Media Strategy for Business: https:…

1
Twitter Ads for Business: An Underrated Marketing Strategy 22:10

5+ y ago22:10

22:10

Social media is a great starting point to drive awareness of your business, but let's face it – there's a ton of noise out there. One strategy that can help: Twitter Ads. If you haven’t tried ads yet as a part of your content strategy, here's a quick guide to getting started. Sign up for my online course Social Media Strategy for Business: https://…

1
Hope Is Not a Marketing Plan 6:30

5+ y ago6:30

6:30

There are no shortcuts in building a business. At least it’s not worth playing the odds of putting stuff out there and hoping to get lucky. Or looking for tricks to beat the system. Time and time again, I get people who come to me asking for quick hacks and work-arounds. “I need to build an audience – quick. Can you help me?” The answer is no. Buil…

1
Medium for Business: The Benefits of Social Blogging 19:41

5+ y ago19:41

19:41

Medium is a "social blogging" platform run by the folks at Twitter that is focused on long-form content, and it is an often-overlooked platform for business. Medium has a ready-made audience, and delivers your content to your followers (and others via algorithm) via an e-mail feed. You can gain more a lot more potential exposure this way, which mig…

1
Facebook Ads for Business: Taking Your Social Strategy to the Next Level 24:52

5+ y ago24:52

24:52

Running an ad serves only one purpose – awareness. People can't take the next step with your business if they're not aware of it. There are a number of ways to create awareness, but using an ad as a part of your overall content strategy can give you a chance to accelerate the process a little. Awareness doesn't guarantee attention, and it certainly…

1
Pinterest for Business: Are You Missing an Opportunity? 17:47

5+ y ago17:47

17:47

Pinterest is still one of the most popular social media platforms, and it has been evolving into a great marketing tool for small businesses. Here's a "starter strategy" to get you up and running and taking advantage of their business-friendly features. Sign up for my online course Social Media Strategy for Business: https://controlmousemedia.com/s…

1
Instagram Stories vs. Snapchat: Which One Is Right for Your Business? 15:37

5+ y ago15:37

15:37

Instagram and Snapchat are each powerful social platforms that can help you construct a visual narrative around you or your business. But each have specific limitations as well. Here’s a quick comparison so you can make a decision for your business. Sign up for my online course Social Media Strategy for Business: https://controlmousemedia.com/socia…

1
Snapchat for Business: Highlighting the Human Side of Your Brand 22:23

5+ y ago22:23

22:23

"Should I be on Snapchat?" is one of the most frequent questions I get from small business owners. Snapchat provides an opportunity for you to show a side of your business that's more personal – that there are real people in your company, doing real things. The flavor of it is different than the other platforms, though. By its very nature, it's not…

1
Instagram for Business: Brand Storytelling with Images 20:24

5+ y ago20:24

20:24

It’s fun to create and share images. So it’s easy to see why Instagram is one of the Web’s most popular platforms. But under Facebook’s ownership, Instagram is evolving quickly. What we’re seeing is a series of strategic moves to make the platform much more brand-friendly. Here's an overview of some of the key Instagram strategies for business: How…

1
Marketing Starts with Respect 10:18

5+ y ago10:18

10:18

Good things happen when you respect your audience enough to let them come to a buying decision on their own. Are you willing to give up some control for a deeper relationship with your customers? --- Support this podcast: https://podcasters.spotify.com/pod/show/mboezi/support

1
YouTube for Business: Where the World Goes to Learn 20:30

5+ y ago20:30

20:30

YouTube is still the king of video, despite powerful challenges from Facebook, Instagram, and Snapchat. In Part 5 of the Social Media Strategy Series, I talk about how YouTube might fit into your overall content strategy, including how to monetize the platform. Sign up for my online course Social Media Strategy for Business: https://controlmousemed…

1
Google+ Is Shutting Down TODAY (4/2/19): Download Your Data Now 11:11

5+ y ago11:11

11:11

Google Plus is shutting down on April 2, 2019. Here's a quick overview of how (and why) to download all your data before it disappears forever. Google makes this easy, but you have act BEFORE April 2, 2019. And then I get into a few simple things to make sure your Google presence is optimized for SEO. LINKS: Google Takeout: Click this link and it w…

1
Facebook for Business: Optimizing for Organic Reach 23:43

5+ y ago23:43

23:43

Just because today's Facebook is an advertising platform doesn't mean that it's the only method to get success out of the platform. Let's look at how Facebook's algorithm works and how to optimize for as much "organic reach" as you can get – without paying for ads. Sign up for my online course Social Media Strategy for Business: https://controlmous…

1
LinkedIn for Business: Taking It to the Next Level 20:26

5+ y ago20:26

20:26

Many people think of LinkedIn as an online resume, but it's so much more than that. Here’s how to use LinkedIn as a marketing tool for your business. In this episode, I cover: Why LinkedIn is more than just your online resume. Why it's my least favorite platform (in interface and UX), but is still my 2nd best channel. What the Microsoft acquisition…

1
Twitter for Business: Is It Right For You? 26:07

5+ y ago26:07

26:07

Tons of people use Twitter as a marketing tool, but will it be effective for your business? Here are some considerations and strategies to help you decide. Yes, Twitter has its problems. But to me, it’s still the most effective channel for building an audience. Once you listen to the episode, I think you’ll understand why it’s my best channel, by f…

1
Social Media Marketing: Choosing the Right Content 14:24

5+ y ago14:24

14:24

Social media marketing is an optimization problem. You want to focus on the right activities, in the right channels, to maximize your impact. But none of this will happen without the right content. There are three considerations in finding the balance between 1) what you can produce, and 2) what your audience wants. – Sign up for my online course S…

1
Social Media Marketing: 4 Strategies for Channel Selection 13:18

5+ y ago13:18

13:18

Getting the most out of your social media marketing efforts starts with channel selection. In this episode, let’s look at my four basic criteria for picking the right social channels for your particular business. – Sign up for my online course Social Media Strategy for Business: https://controlmousemedia.com/social-media-strategy-for-business --- S…

1
Taking Your Social Media Strategy Seriously 15:18

5+ y ago15:18

15:18

Why do some businesses underinvest in their social media strategy? The time and effort are worth it – if you do it right. Here's a rubric that might help you. --- Support this podcast: https://podcasters.spotify.com/pod/show/mboezi/support

1
Rickrolled: How Advertising Has Ruined the Internet 9:16

5+ y ago9:16

9:16

The promise of the Internet has been ruined by advertising. There is no article you can read, video you can view, or social feed you can scroll through without being interrupted by some advertiser’s desperate attempt to steal your attention. Every time I experience this, I feel like I’ve been Rickrolled. Another rant this week, folks...--If you don…

1
The One Word That Diminishes Your Work 10:48

5+ y ago10:48

10:48

People don't mean to diminish your work, but that's exactly what they are doing when they use this one insidious little word. This word undervalues your expertise and experience by making it sound simple - as a way to sell you on doing something, paying you less than you're worth, or not paying you at all. Subscribe here for the new upcoming series…

1
Me as a Customer 12:37

5+ y ago12:37

12:37

Today's consumers are savvy. Before a purchase, they're going to research you, read reviews, and ask their friends about you. They're going to make determinations about you – even before the first "touch." Are you set up to influence the process? Let's take a look. For more on the topic, please see The Customer Journey: Five Common Waypoints: https…

1
You as a Customer 12:30

5+ y ago12:30

12:30

How do you behave as a consumer? What's your evaluation process for a new product or service? Looking at your own process may offer some insight into how you present your offer to your customers and prospective customers. For more on the topic, please see The Customer Journey: Five Common Waypoints: https://controlmousemedia.com/customer-journey --…

1
Converting Your Customers Into Advocates 12:06

6y ago12:06

12:06

Word-of-mouth marketing can happen on its own, but you don't want to leave it to chance. Here's how to make your customers are a part of your overall content strategy. For more on the topic, please see The Customer Journey: Five Common Waypoints: https://controlmousemedia.com/customer-journey --- Support this podcast: https://podcasters.spotify.com…

1
Anchor Acquired by Spotify 4:17

6y ago4:17

4:17

BREAKING NEWS TODAY (2/6/19): Anchor just announced that it was acquired by Spotify. I have mixed feelings about this. Here's the announcement. --- Support this podcast: https://podcasters.spotify.com/pod/show/mboezi/support

1
Getting Your Customers Involved 11:08

6y ago11:08

11:08

It's a missed opportunity if you don't give your customers a seat at the table early on. First, if the customer has no effect on product development, you'll probably get the product wrong. Also, the right customers have the potential to be your best sales reps, if you handle it right. For more on the topic, please see The Customer Journey: Five Com…

1
Picking the Right Customers 10:30

6y ago10:30

10:30

Not all customers are created equal. There are some that your business can't live without, and there are others who are more trouble than they're worth. Are you selecting the right customers - the one who provide more value than they extract? For more on the topic, please see The Customer Journey: Five Common Waypoints: https://controlmousemedia.co…

1
Finding Your First Customer 12:42

6y ago12:42

12:42

There's no milestone more important to your business than finding the first person who will actually pay you. This episode is about really focusing on whom you are trying to serve and making your content work towards the singular goal of earning your VERY FIRST customer. For more on the topic, please see The Customer Journey: Five Common Waypoints:…

1
Let's Talk About Your Customers 3:10

6y ago3:10

3:10

Technically, it's not a business without customers. So let's talk about that – I'm kicking off a new series that gets into all the nuances of managing the customer lifecycle. For more on the topic, please see The Customer Journey: Five Common Waypoints: https://controlmousemedia.com/customer-journey --- Support this podcast: https://podcasters.spot…

1
I Am a Google Bot and Your Site Confuses Me 10:51

6y ago10:51

10:51

I play the part of a Google Bot scanning your site. Spoiler alert: I don't often like what I see. I cover the two most common SEO issues that I see with small business websites: 1) Site structure, and 2) Page structure. For an overview of my approach, see my SEO for Small Business Series: http://bit.ly/seo-series Book a quick 45-min session with me…

1
Content Strategy Makes You More Efficient 12:06

6y ago12:06

12:06

One of the single biggest things you can do to impact your business is to become more efficient with your content strategy. Here’s how to treat your content as an investment in a reusable business asset, saving you time in the process. --- Support this podcast: https://podcasters.spotify.com/pod/show/mboezi/support…

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