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Mrs. Sims’s Science Class
Quenching your thirst for more horsepower on the Craft Beer, Cider and Spirits industry. Each segment will dive into a slice of marketing, distribution, sales, events and related topics designed to help build your marketing muscle plant.
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Shiner Stan - Radio Programs and Audio Books
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Shiner Stan - Radio Programs and Audio Books
Mark Erwin
Hi all Shiner Stan here, I am starting this podcast channel to provide some great entertainment for you to pass the time. Eventually I would like to get into subjective Dadism opinions. If you have any subjects that you would like me to talk about feel free to message me what it is you would like to hear. If you want your first name and city mentioned or just a shout out in the podcast please let me know as well. I feel as though my specific subject shows can be more relevant if they are pro ...
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Shinerunner Craft Marketing
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Shinerunner BONUS | Selling More Beer - Marketing, Merchandising & Motivation
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Mark Colburn’s “BEER Talks” session will cover three main topics – Marketing, Merchandising & Motivation. In this session, Mark draws on decades of alcohol industry experience sharing his ideas and passion on Target Market Definition, Key Differentiating Advantage, the Marketing Story & Its Vital Role, “the Castle Keep” distribution strategy, Exper…
In this final Shinerunner Show episode, Mark thanks listeners for their support and all who helped him in creating and producing the Shinerunner Show. He ends the show by highlighting three key success corollaries. Each corollary topic has been presented in a prior show; however, Mark goes into great depth as to why he feels each are so critical to…
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Shinerunner Craft Marketing
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Shinerunner Ep24.5 | GOLIATH IS COMING…
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Oleh The Brewing Network
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Shinerunner Craft Marketing
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Shinerunner Ep24 | Shifting Your Brand From 2D To 3D
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Oleh The Brewing Network
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Shinerunner Craft Marketing
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Shinerunner Ep23 | Craft Beer Trends to Prepare For
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In this episode, Mark takes a deep look into his crystal fermenter at trends impacting the craft beer sector and alcohol industry in general. He shares with you his “vision” on wholesaler consolidation, chain merchandising, wet demos, wine SKU encroachment, incentive planning, demonstrator and merchandiser training and consumer insights learned whi…
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Shinerunner Craft Marketing
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Shinerunner Ep22 | Tips for the Supplier Sales Rep
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In this episode, Mark fields a listener question and decides to dedicate the show’s topic to the inquiry. The question comes from a recently hired sales rep who is beginning their career at a craft brewery. Listen in on how Mark suggests a weekly planning regimen for the newly minted rep. He also goes into detail on how to build rapport with accoun…
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Shinerunner Craft Marketing
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Shinerunner Ep21 | State of the Industry
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Episode 21 of Shinerunner Craft Marketing introduces the show’s first executive speaker interviewed by host, Mark Colburn. Mark “taps” into his focus group moderator days asking Tom McCormick, Executive Director with the California Craft Brewers Association since 2005, a broad range of questions. Mr. McCormick’s background includes home brewing, ow…
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Shinerunner Craft Marketing
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Shinerunner Ep20 | Fighting Rotation Nation
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Episode 20 of the Shinerunner Podcast confronts the On-Premise draft handle “Merry-Go-Round” or “One and Done” trend taking place in bars, clubs, restaurants, delis, brew pubs and hotels across the nation. The trend, fueled by a combination of supplier innovation and consumer demand for choice makes it very difficult to build brands while increasin…
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Shinerunner Craft Marketing
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Shinerunner Ep19 | Preparing for the Annual Business Plan Meeting
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Episode 19 (finally!) is here! In this “ABP” pod cast, Mark shares his insights and experiences on how to prepare for this crucial wholesaler presentation. He details what should and should not be in the plan based on his personal participation in over 150 ABP meetings. He also talks about when to reserve this meeting, how to prepare for it and rev…
Testing
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Shinerunner Craft Marketing
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Shinerunner Ep18 | Dyno-ing the Marketing Mix
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Episode 18 of the Shinerunner Show picks up where episode 17 left off, digging deeper into the rest of the Marketing Mix for fictional brewery – GT-500 Brewing. Mark reveals GT-500’s marketing plan to solve owner “Holley Cam’s” current sales and distribution problem. Listen to how he exploits every ounce of DNA from GT-500 Brewing to its marketing …
In this episode, Mark invents a fictional brewery – GT-500 Brewing - then uses classic case analysis methodology to review GT-500’s competitive environment, industry trends, and problems. From there he reviews four alternatives each designed to help GT-500 solve the growing issue. This is a must listen as the case incorporates prior episode learnin…
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Shinerunner Craft Marketing
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Shinerunner Ep16 | Wholesaler Training And Motivation
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In this revealing episode Mark shares with you his in-depth wholesaler sales rep experiences with suggestions on how to keep the distributor/supplier balance of power pendulum in the vertical. He details how to be that supplier who the distributor sales force likes and wants to sell for. He’ll provide the listener with a list of check-off items on …
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Shinerunner Craft Marketing
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Shinerunner Ep15 | Sales Rep Training And Motivation
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In this exciting episode Mark addresses a listener question on how to maintain sales rep attention and focus throughout a sales incentive. He draws on personal experience, highlighting in great detail how he negotiates the most from a special event and then uses that to differentiate his sales incentive from the many others. The example he uses is …
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Shinerunner Craft Marketing
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Shinerunner Ep14 | Chain Merchandising
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Episode 14 follows on our last episode with more of Mark’s personal supermarket experiences. In this session he explains his, “Drink California” campaign designed to gain incremental shelf space for California craft brewers in the US’s largest supermarket chain. Relationship building is highlighted in this session as Mark reveals how Division Manag…
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Shinerunner Craft Marketing
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Shinerunner Ep13 | Preparing For The Chains
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This episode details just what it will take to bust into the highly competitive and lucrative channel of chain stores. Mark shares multiple personal case histories to drive home his message. He also provides tips on crafting presentations and how to motivate all channel members from drivers and wholesalers to division/store managers and buyers. He …
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Shinerunner Craft Marketing
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Shinerunner Ep12 | Marketing Review
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Episode 12 serves as a review of prior shows, refreshing you on the definition of marketing, the marketing strategy, the target market, the marketing mix, the Product Life Cycle, Mark’s “Castle Keep” strategy, distribution’s importance and other critical points. By understanding this episode, you will be ready for Mark’s next dozen shows that will …
CLONES IN THE CLOSET (HORROR) Emily and Terry Davis buy a fixer-upper in a quiet neighborhood for a price that's too good to pass up. Everyone seems to be adjusting except for Tina, their daughter. She’s been acting... different. The neighbors have their theories but there is more going on in the house than they know. The Theater In Your Mind Produ…
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Shiner Stan - Radio Programs and Audio Books
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The Night I met Confusion - Suspense (Mature Content)
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THE NIGHT I MET CONFUSION - PART 1 OF 2 THE NIGHT I MEET CONFUSION - PART 1 OF 2 (SUSPENSE) MATURE CONTENT When Derrick goes to a blues bar on a Friday night as he has so many times before, he notices a woman of sorts moving through the room in a way he has never seen. It’s almost as if she floats through the room. Speaking to many, it’s as if none…
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Shiner Stan - Radio Programs and Audio Books
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The Canterville Ghost - Comedy/Horror
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THE CANTERVILLE GHOST ( COMEDY / HORROR) In the late 1800's, an American family moves into an old English castle, only to find that the fixtures include an ancestral ghost… From the classic Oscar Wilde story, adapted by Julie Hoverson. 19 Nocturne Boulevard --- Support this podcast: https://anchor.fm/shiner-stan/support…
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Shiner Stan - Radio Programs and Audio Books
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The Sting of the Dark Tower - Fantasy
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THE STING OF THE DARK TOWER – EPISODES 1 - 3 (FANTASY) The writer C.S. Lewis is invited to visit a lab in 1940’s Cambridge England where he is shown a device called a “chronoscope” that does to time what a telescope does to space. The chronoscope shows strange images of a dark tower ruled by men with stingers on their foreheads. An accident with th…
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Shiner Stan - Radio Programs and Audio Books
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Powder Burns - Western Series
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SEE the Wild West as Sheriff Burns does. WITHOUT SIGHT. The show brilliantly legitimizes the audio drama genre in it's use of a blind central character, allowing the listening audience to observe events as Sheriff Burns does; and tackles social and ethical issues still troubling America today, all is the guise of a classic radio Western. Starring J…
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Shiner Stan - Radio Programs and Audio Books
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Jade City Pharaoh - As aired on North Carolina Public Radio WUNC 91.5 FM
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Episode 1: HARD TO KILL At the end of Season One, our hero Herald M.F. Jones (aka The Jade City Pharaoh) was gravely wounded by his arch nemesis, The Beef Cooka. In this episode, Herald's closest friend, Supreme Intellect ('Preme) and police detective Martina McCoy wait anxiously at Herald's bedside as our hero pays an out-of-body visit to his long…
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Shiner Stan - Radio Programs and Audio Books
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Black Jack Justice Radio Series
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Black Jack Justice is a full-cast audio drama series, written and performed in the style of the classic adventure broadcasts from the golden age of radio. Black Jack Justice was written and directed by creator Gregg Taylor, adapted from the “play-within-a-play” content of his one-act stage play of the same title. The series, set in the late 1940's …
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Shiner Stan - Radio Programs and Audio Books
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Candy Matson, YUkon 2-8209 Female Detective Radio Series
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One of the few Female Detective Radio programs, let alone from the 1950's Well written and great characters. Enjoy... --- Support this podcast: https://anchor.fm/shiner-stan/support
NIGHT DELIVERY (HORROR/HALLOWEEN) MATURE THEMES LANGUAGE A rookie late night radio DJ is entangled in the web of a beguiling young beauty in red and devilish reverse rock lyrics as a dark wave of violence sweeps 1980s Atlanta. Campfire Radio Theater Read more at http://moonlightaudio.libsyn.com/page/5/size/25#RV9QTclyYbJdjZXW.99 --- Support this po…
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Shiner Stan - Radio Programs and Audio Books
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The Tell Tale Heart Radio Adaptation
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THE TELL-TALE HEART (HORROR) Summerstock Playhouse is a seasonal series in which fans of old time radio produce new presentations of OTR scripts. In the Summer of 2015, David Ault and Jack Ward brought this classic Edgar Allan Poe short to the Summerstock Playhouse. Co-starring Jack Ward, and special guest stars from The No Sleep Podcast, and showc…
WOODS FERRY (HORROR) LANGUAGE Weekend explorers on a quest for antique treasures stumble upon a lost town at the end of a long dirt road and soon uncover the unspeakable truth behind the decades past evacuation of Woods Ferry. Campfire Radio Theater --- Support this podcast: https://anchor.fm/shiner-stan/support…
A THURBER DOUBLE FEATURE (COMEDY) Two James Thurber stories, fully dramatized in the Pulp-Pourri Theatre style by the Narada Radio Company. First off is Thurber's 1942 classic, "The Catbird Seat", telling of the troubles of Mr. Martin, an office worker, who must defend himself against the machinations of a so-called efficiency expert. How Martin de…
TIGER CAT (MYSTERY) An all-new production from 63audio, “Tiger Cat” is a strange tale of revenge and murder. Adapted from a pulp-fiction story by David H. Keller, first published in a 1937 issue of "Weird Tales" magazine. Adapted, produced and directed by Pete Lutz. Narada Radio Company --- Support this podcast: https://anchor.fm/shiner-stan/suppor…
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Shiner Stan - Radio Programs and Audio Books
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Original War of the Worlds Orson Wells Broadcast 1938
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Enjoy the original Orson Wells broadcast of The War of the Worlds in 1938. This broadcast caused nationwide panic in the hearts of Americans. For everyone that tuned in late they missed the disclaimer that the broadcast was pure fiction and an adaptation of the H.G. Wells novel. Back then the radios had to warm up the old tubes before it could rece…
MIAMI IMPULSE (MYSTERY) “Miami Impulse” is an original story by producer-director, Pete Lutz, written for the series in August 2015. Set in 1959 Chicago and Miami, just before the Cuban Revolution, "Miami Impulse" is a tale of one man's adventure, involving the theft of both another man's identity and $150,000 in drug money. Intrigue and encounters…
MURDER CASTLE (SPECIAL FEATURE) Sonic Summerstock 2016 presents the Classic LIGHTS OUT Suspense Thriller, “Murder Castle” Performed by the No Sleep Podcast Players. Sonic Summerstock --- Support this podcast: https://anchor.fm/shiner-stan/support
ABDUCTION AT WILLOW WOODS (HORROR) LANGUAGE Two old friends unearth lost secrets from their youth when they revisit the wooded site of an otherworldly encounter. Written, directed and produced by John Ballentine. Campfire Radio Theater --- Support this podcast: https://anchor.fm/shiner-stan/support
NARADA AUDIO DRIVE-IN #1 (SPECIAL FEATURE) (LANGUAGE) Welcome to the Narada Audio Drive-In! As a special new format for PPT Season 4, we will present a triple-feature with every installment! So park your car, prop the speaker in the window, sit back, and enjoy the show! We've included some historic recordings from drive-in movies for your entertain…
NARADA AUDIO DRIVE-IN #2 (SPECIAL FEATURE) (LANGUAGE) Welcome to Episode 2 of the Narada Audio Drive-In, the Pulp-Pourri Theatre Season Four Extra! In this special new format, we will present a triple-feature with every installment! So park your car, prop the speaker in the window, sit back, and enjoy the show! We've included some historic recordin…
NARADA AUDIO DRIVE-IN #3 (SPECIAL FEATURE) Happy Holidays! For your Seasonal entertainment, here's a nice mix of the old-and-new: Some original material and a few old-time radio remakes in the ol' Christmas spirit! We hope you enjoy it as much as we enjoyed making it for you. THIS EPISODE'S FEATURES: Bill Bixby Book Review, Jake Dimes-Chapter 3, Sc…
NARADA AUDIO DRIVE-IN #4 (SPECIAL FEATURE) THIS EPISODE'S FEATURES: Turnbuckle Television Cartel Presents: "If Symptoms Persist", Jake Dimes - Range Detective Chapter Four: "Arrested!" and Pulp-Pourri Theatre S4 E4: "Arson Plus" by Dashiell Hammett. Narada Radio Company --- Support this podcast: https://anchor.fm/shiner-stan/support…
NARADA AUDIO DRIVE-IN #5 (SPECIAL FEATURE) THIS EPISODE'S FEATURES: "Mr. Handy-Dandy, The D.I.Y. Guy", "Jake Dimes, Range Detective" Chapter 5, "Hog-Tied" and Pulp-Pourri Theatre S4 E5: "Hands Of The High Priest". Adapted from a WEIRD TALES story by M. G. Moretti, we learn what happens to the members of an archaeological expedition that steals the …
THE SHADOW: A TRIP TO ETERNITY (MYSTERY) An original story written by Scott Leslie as homage to the original Shadow Radio Series, based on characters appearing in those programs. Narada Radio Company --- Support this podcast: https://anchor.fm/shiner-stan/support
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Shiner Stan - Radio Programs and Audio Books
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The Shadow: The Shadow's Legacy
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THE SHADOW: THE SHADOW’S LEGACY (MYSTERY) An original story written by Pete Lutz as homage to the original Shadow Radio Series, based on characters appearing in those programs. Narada Radio Company --- Support this podcast: https://anchor.fm/shiner-stan/support
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Shiner Stan - Radio Programs and Audio Books
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The Night Stalker Incidents - Episode 1
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THE NIGHT STALKER INCIDENTS – EPISODE 1 (HORROR) My name is Carl Kolchak, former reporter for INS, Chicago’s very own independent news service. In all my years of investigative journalism I’ve seen some pretty strange things. Today you’d simply look at them as amusing fodder for the national tabloids, but hear me out when I tell you…that they’re re…
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Shiner Stan - Radio Programs and Audio Books
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The Night Stalker Incidents - Episode 2
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THE NIGHT STALKER INCIDENTS – EPISODE 2 (HORROR) My name is Carl Kolchak, former reporter for INS, Chicago’s very own independent news service. In all my years of investigative journalism I’ve seen some pretty strange things. Today you’d simply look at them as amusing fodder for the national tabloids, but hear me out when I tell you…that they’re re…
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Shiner Stan - Radio Programs and Audio Books
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The Night Stalker Chronicles - Episode 3
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THE NIGHT STALKER INCIDENTS – EPISODE 3 (HORROR) My name is Carl Kolchak, former reporter for INS, Chicago’s very own independent news service. In all my years of investigative journalism I’ve seen some pretty strange things. Today you’d simply look at them as amusing fodder for the national tabloids, but hear me out when I tell you…that they’re re…
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Shiner Stan - Radio Programs and Audio Books
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The Night Stalker Incidents - Episode 4
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THE NIGHT STALKER INCIDENTS – EPISODE 4 (HORROR) My name is Carl Kolchak, former reporter for INS, Chicago’s very own independent news service. In all my years of investigative journalism I’ve seen some pretty strange things. Today you’d simply look at them as amusing fodder for the national tabloids, but hear me out when I tell you…that they’re re…
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Shiner Stan - Radio Programs and Audio Books
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The Man Who Could Work Miracles - Comedy
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THE MAN WHO COULD WORK MIRACLES (COMEDY) George McWhirter Fotheringay is just a regular bloke... until he discovers the ability to make things happen simply by thinking about them. He tries to use his power for good but can't quite seem to get it right. An original musical adaptation of H.G. Wells's comic story. CHATTERBOX AUDIO THEATER --- Support…
THE KING'S PREROGATIVE (HORROR) A story of a poor man who is released from prison by the King of Trayga, but only if he performs a special favor for the monarch. Written by Mike Murphy and adapted by Pete Lutz, it's a tale of deceit, murder and witchcraft! NARADA RADIO COMPANY --- Support this podcast: https://anchor.fm/shiner-stan/support…
RAVENOUS (HORROR) LANGUAGE Investigating the disappearance of a colleague, BBC journalist Albert Titus lands the scoop of a lifetime in the Scottish coastal village of Redmayne as he unravels a terrifying mystery perhaps tied to a sinister cannibal clan of legend. Written, directed and produced by John Ballentine. Co-produced by Kevin Hartnell. ---…
KNOCK (SCI-FI) The Sonic Summerstock Playhouse 2017 presents the classic X-Minus One tale of the KNOCK. Produced by The Amigos Collective Audio Group --- Support this podcast: https://anchor.fm/shiner-stan/support
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Shiner Stan - Radio Programs and Audio Books
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Five Tales of Terror - Horror
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FIVE TALES OF TERROR (HORROR) Just in time for Halloween, five tales of Terror, performed live. Happy haunting everyone! The Ghost Behind The Black Door, Leaving You Is Hell, Bone Lake, Third Shift, Insane. Finalrune Productions --- Support this podcast: https://anchor.fm/shiner-stan/support
