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E249 | Optimizing User Acquisition for Long-Term Retention with Planable's CMO, Miruna Dragomir

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Manage episode 423110573 series 2505086
Konten disediakan oleh Andrew Michael. Semua konten podcast termasuk episode, grafik, dan deskripsi podcast diunggah dan disediakan langsung oleh Andrew Michael atau mitra platform podcast mereka. Jika Anda yakin seseorang menggunakan karya berhak cipta Anda tanpa izin, Anda dapat mengikuti proses yang diuraikan di sini https://id.player.fm/legal.

Today on the show we have Miruna Dragomir, CMO of Planable.
In this episode, Miruna shares her experience in optimizing user acquisition for long-term retention.
We discuss her transition from large corporations like Uber and Oracle to an early-stage startup, Planable, and how she built and scaled the marketing team.
Miruna also delves into the integration of customer success and marketing, the retention strategies she used at Uber, and effective reactivation tactics.
We wrap up by exploring the challenges of B2B versus B2C marketing and the importance of creating user habits for sustained retention.
Mentioned Resources

Churn FM is sponsored by Vitally, the all-in-one Customer Success Platform.

  continue reading

Chapter

1. E249 | Optimizing User Acquisition for Long-Term Retention with Planable's CMO, Miruna Dragomir (00:00:00)

2. Introduction to Miruna Dragomir from Uber and Oracle to Planable (00:02:10)

3. Building the Marketing Team at Planable (00:04:44)

4. Integrating Customer Success and Marketing (00:05:51)

5. Retention Strategies at Uber (00:08:11)

6. Effective Reactivation Tactics (00:11:54)

7. Challenges of B2B vs. B2C Marketing (00:14:21)

8. Insights on Funnel Management (00:19:10)

9. Optimizing Paid Campaigns (00:21:01)

10. Final Thoughts and Takeaways (00:32:24)

281 episode

Artwork
iconBagikan
 
Manage episode 423110573 series 2505086
Konten disediakan oleh Andrew Michael. Semua konten podcast termasuk episode, grafik, dan deskripsi podcast diunggah dan disediakan langsung oleh Andrew Michael atau mitra platform podcast mereka. Jika Anda yakin seseorang menggunakan karya berhak cipta Anda tanpa izin, Anda dapat mengikuti proses yang diuraikan di sini https://id.player.fm/legal.

Today on the show we have Miruna Dragomir, CMO of Planable.
In this episode, Miruna shares her experience in optimizing user acquisition for long-term retention.
We discuss her transition from large corporations like Uber and Oracle to an early-stage startup, Planable, and how she built and scaled the marketing team.
Miruna also delves into the integration of customer success and marketing, the retention strategies she used at Uber, and effective reactivation tactics.
We wrap up by exploring the challenges of B2B versus B2C marketing and the importance of creating user habits for sustained retention.
Mentioned Resources

Churn FM is sponsored by Vitally, the all-in-one Customer Success Platform.

  continue reading

Chapter

1. E249 | Optimizing User Acquisition for Long-Term Retention with Planable's CMO, Miruna Dragomir (00:00:00)

2. Introduction to Miruna Dragomir from Uber and Oracle to Planable (00:02:10)

3. Building the Marketing Team at Planable (00:04:44)

4. Integrating Customer Success and Marketing (00:05:51)

5. Retention Strategies at Uber (00:08:11)

6. Effective Reactivation Tactics (00:11:54)

7. Challenges of B2B vs. B2C Marketing (00:14:21)

8. Insights on Funnel Management (00:19:10)

9. Optimizing Paid Campaigns (00:21:01)

10. Final Thoughts and Takeaways (00:32:24)

281 episode

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