E250 | How Disco Boosted Virality by Switching Activation Channels with Justin Vandehey

CHURN FM

Today on the show we have Justin Vandehey, the Director of Partner Integrations and Development at Culture Amp.

In this episode, Justin shares his experience in growing Disco, a Slack-based employee recognition platform, which was acquired by Culture Amp.

We then discussed how Disco initially started as an email-based integration and the challenges they faced with user engagement. Justin dives into the pivotal decision to switch their activation channel to Slack, which significantly boosted virality within companies.

We wrapped up by exploring the strategies Disco used to maintain growth during the pandemic and how they adapted to changing market conditions.

Mentioned Resources

• Culture Amp
• Slack
• The Bridge Round

Churn FM is sponsored by Vitally, the all-in-one Customer Success Platform.
Course: How to find your Ideal Customer Profile 'ICP' in B2B SaaS

Chapter

1. E250 | How Disco Boosted Virality by Switching Activation Channels with Justin Vandehey (00:00:00)

2. Introduction to Justin Vandehey and Culture Amp (00:03:19)

3. The Journey of Disco: From Startup to Acquisition (00:04:23)

4. Early Challenges with Email-Based Integration (00:07:47)

5. Switching to Slack: The Game Changer (00:10:51)

6. Strategies for Boosting Virality and User Engagement (00:13:29)

7. Impact of the Pandemic on Disco’s Growth (00:16:02)

8. Navigating the Slack Integration Hype Cycle (00:17:51)

9. Reinforcing Company Culture Through Recognition (00:19:47)

10. Lessons in Customer Retention and Value (00:23:52)

11. Final Thoughts and Future Directions (00:29:25)