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E251 | Pricing & Packaging for Long-Term Customer Retention with Mark Stiving

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Manage episode 425675178 series 2505086
Konten disediakan oleh Andrew Michael. Semua konten podcast termasuk episode, grafik, dan deskripsi podcast diunggah dan disediakan langsung oleh Andrew Michael atau mitra platform podcast mereka. Jika Anda yakin seseorang menggunakan karya berhak cipta Anda tanpa izin, Anda dapat mengikuti proses yang diuraikan di sini https://id.player.fm/legal.

Today on the show we have Mark Stiving, the founder of Impact Pricing and author of "Selling Value", "Impact Pricing", and "Win Keep Grow".

In this episode, Mark shares his experience in the intricacies of pricing and packaging strategies, emphasizing their impact on customer retention and expansion.

We then discussed understanding customer value, overcoming internal biases, and the importance of iterative pricing strategies.

We wrapped up by exploring actionable insights on leveraging pricing metrics to enhance customer engagement and reduce churn.

Mentioned Resources

Churn FM is sponsored by Vitally, the all-in-one Customer Success Platform.

  continue reading

Chapter

1. E251 | Pricing & Packaging for Long-Term Customer Retention with Mark Stiving (00:00:00)

2. Introduction to Mark Stiving and Impact Pricing (00:02:09)

3. The Psychology Behind Pricing (00:03:06)

4. Helping Companies Understand Customer Value (00:05:25)

5. Pricing for Platforms vs. Vertical Markets (00:07:13)

6. Overcoming Internal Biases in Pricing and Packaging (00:11:31)

7. Pricing and Packaging Through the Lens of Retention (00:16:31)

8. The Importance of Iterative Pricing Strategies (00:20:22)

9. Mitigation Strategies for Pricing Changes (00:26:49)

282 episode

Artwork
iconBagikan
 
Manage episode 425675178 series 2505086
Konten disediakan oleh Andrew Michael. Semua konten podcast termasuk episode, grafik, dan deskripsi podcast diunggah dan disediakan langsung oleh Andrew Michael atau mitra platform podcast mereka. Jika Anda yakin seseorang menggunakan karya berhak cipta Anda tanpa izin, Anda dapat mengikuti proses yang diuraikan di sini https://id.player.fm/legal.

Today on the show we have Mark Stiving, the founder of Impact Pricing and author of "Selling Value", "Impact Pricing", and "Win Keep Grow".

In this episode, Mark shares his experience in the intricacies of pricing and packaging strategies, emphasizing their impact on customer retention and expansion.

We then discussed understanding customer value, overcoming internal biases, and the importance of iterative pricing strategies.

We wrapped up by exploring actionable insights on leveraging pricing metrics to enhance customer engagement and reduce churn.

Mentioned Resources

Churn FM is sponsored by Vitally, the all-in-one Customer Success Platform.

  continue reading

Chapter

1. E251 | Pricing & Packaging for Long-Term Customer Retention with Mark Stiving (00:00:00)

2. Introduction to Mark Stiving and Impact Pricing (00:02:09)

3. The Psychology Behind Pricing (00:03:06)

4. Helping Companies Understand Customer Value (00:05:25)

5. Pricing for Platforms vs. Vertical Markets (00:07:13)

6. Overcoming Internal Biases in Pricing and Packaging (00:11:31)

7. Pricing and Packaging Through the Lens of Retention (00:16:31)

8. The Importance of Iterative Pricing Strategies (00:20:22)

9. Mitigation Strategies for Pricing Changes (00:26:49)

282 episode

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