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E277 | What SaaS Founders Should Know Before Going Multi-Product: Lessons from Kovai's Saravana Kumar

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Manage episode 460249022 series 2505086
Konten disediakan oleh Andrew Michael. Semua konten podcast termasuk episode, grafik, dan deskripsi podcast diunggah dan disediakan langsung oleh Andrew Michael atau mitra platform podcast mereka. Jika Anda yakin seseorang menggunakan karya berhak cipta Anda tanpa izin, Anda dapat mengikuti proses yang diuraikan di sini https://id.player.fm/legal.

Today on the show we have Saravana Kumar, the CEO and Founder of Kovai.co.

In this episode, Saravana shares his journey from launching a single-product business to building a multi-product SaaS company. He reflects on the challenges of scaling multiple products and offers candid insights into why he wouldn’t recommend his approach.
Saravana also reveals the story behind Churn360, the customer success product he ultimately decided to shut down after significant investment, and what this taught him about market fit and opportunity cost.

We then explore the signals that led to Kovai.co expanding into new products, the strategies behind scaling Document360, and how Saravana balances managing multiple SaaS products with distinct go-to-market motions.

Finally, Saravana discusses why onboarding is critical to fighting churn, the importance of aligning product-market fit with sales strategies, and what SaaS founders need to know before attempting a multi-product approach.
Mentioned Resources

Churn FM is sponsored by Vitally, the all-in-one Customer Success Platform.

  continue reading

Chapter

1. E277 | What SaaS Founders Should Know Before Going Multi-Product: Lessons from Kovai's Saravana Kumar (00:00:00)

2. Introduction to Saravana Kumar and Kovai.co (00:01:41)

3. The Challenges of Building Multi-Product SaaS Businesses (00:05:02)

4. Scaling Document360: A Success Story (00:09:12)

5. The Rise and Fall of Churn360 (00:14:00)

6. The Importance of Onboarding and Targeted Sales (00:21:31)

7. Balancing Sales-Led and Product-Led Strategies (00:24:13)

8. Lessons Learned from Scaling Multiple SaaS Products (00:27:15)

9. Closing Thoughts on Churn and Retention (00:35:39)

281 episode

Artwork
iconBagikan
 
Manage episode 460249022 series 2505086
Konten disediakan oleh Andrew Michael. Semua konten podcast termasuk episode, grafik, dan deskripsi podcast diunggah dan disediakan langsung oleh Andrew Michael atau mitra platform podcast mereka. Jika Anda yakin seseorang menggunakan karya berhak cipta Anda tanpa izin, Anda dapat mengikuti proses yang diuraikan di sini https://id.player.fm/legal.

Today on the show we have Saravana Kumar, the CEO and Founder of Kovai.co.

In this episode, Saravana shares his journey from launching a single-product business to building a multi-product SaaS company. He reflects on the challenges of scaling multiple products and offers candid insights into why he wouldn’t recommend his approach.
Saravana also reveals the story behind Churn360, the customer success product he ultimately decided to shut down after significant investment, and what this taught him about market fit and opportunity cost.

We then explore the signals that led to Kovai.co expanding into new products, the strategies behind scaling Document360, and how Saravana balances managing multiple SaaS products with distinct go-to-market motions.

Finally, Saravana discusses why onboarding is critical to fighting churn, the importance of aligning product-market fit with sales strategies, and what SaaS founders need to know before attempting a multi-product approach.
Mentioned Resources

Churn FM is sponsored by Vitally, the all-in-one Customer Success Platform.

  continue reading

Chapter

1. E277 | What SaaS Founders Should Know Before Going Multi-Product: Lessons from Kovai's Saravana Kumar (00:00:00)

2. Introduction to Saravana Kumar and Kovai.co (00:01:41)

3. The Challenges of Building Multi-Product SaaS Businesses (00:05:02)

4. Scaling Document360: A Success Story (00:09:12)

5. The Rise and Fall of Churn360 (00:14:00)

6. The Importance of Onboarding and Targeted Sales (00:21:31)

7. Balancing Sales-Led and Product-Led Strategies (00:24:13)

8. Lessons Learned from Scaling Multiple SaaS Products (00:27:15)

9. Closing Thoughts on Churn and Retention (00:35:39)

281 episode

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