Artwork

Konten disediakan oleh Andrew Michael. Semua konten podcast termasuk episode, grafik, dan deskripsi podcast diunggah dan disediakan langsung oleh Andrew Michael atau mitra platform podcast mereka. Jika Anda yakin seseorang menggunakan karya berhak cipta Anda tanpa izin, Anda dapat mengikuti proses yang diuraikan di sini https://id.player.fm/legal.
Player FM - Aplikasi Podcast
Offline dengan aplikasi Player FM !
icon Daily Deals

E278 | Aligning Growth Marketing and Growth Product to Maximize Retention with Yuriy Timen

43:32
 
Bagikan
 

Manage episode 462497003 series 2505086
Konten disediakan oleh Andrew Michael. Semua konten podcast termasuk episode, grafik, dan deskripsi podcast diunggah dan disediakan langsung oleh Andrew Michael atau mitra platform podcast mereka. Jika Anda yakin seseorang menggunakan karya berhak cipta Anda tanpa izin, Anda dapat mengikuti proses yang diuraikan di sini https://id.player.fm/legal.

Today on the show we have Yuriy Timen, investor and advisor to companies like Airtable, Canva, and Oyster, and former Global Head of Growth & Marketing at Grammarly.
Yuriy shares his journey from leading performance marketing to building a high-impact growth product team—and why aligning these functions is crucial for retention.

We explore the challenges of balancing acquisition and retention, how to structure growth teams effectively, and why the first user session is the biggest lever for long-term retention. Yuriy also shares his perspective on when startups should truly focus on growth and how to avoid the common mistake of scaling too soon.

Tune in to learn how to break down silos, create a retention-driven growth strategy, and build a seamless user experience from acquisition to activation.
Mentioned Resources

Churn FM is sponsored by Vitally, the all-in-one Customer Success Platform.

  continue reading

Chapter

1. E278 | Aligning Growth Marketing and Growth Product to Maximize Retention with Yuriy Timen (00:00:00)

2. Yuriy’s Journey: From Early Grammarly Hire to Growth Leader (00:02:13)

3. The AI Shift: How Startups Can Compete with Industry Giants (00:07:24)

4. Growth Marketing vs. Growth Product: Finding the Right Balance (00:20:47)

5. Why Grammarly Combined Growth Marketing and Growth Product (00:27:57)

6. When to Split Growth Teams: Lessons from Grammarly’s Evolution (00:32:08)

7. The Biggest Lever for Retention: Optimizing the First User Session (00:37:49)

8. Yuriy’s Advice: How to Know When It’s Time to Focus on Growth (00:40:14)

9. Final Thoughts on Growth, Retention, and the Future of Startups (00:41:30)

281 episode

Artwork
iconBagikan
 
Manage episode 462497003 series 2505086
Konten disediakan oleh Andrew Michael. Semua konten podcast termasuk episode, grafik, dan deskripsi podcast diunggah dan disediakan langsung oleh Andrew Michael atau mitra platform podcast mereka. Jika Anda yakin seseorang menggunakan karya berhak cipta Anda tanpa izin, Anda dapat mengikuti proses yang diuraikan di sini https://id.player.fm/legal.

Today on the show we have Yuriy Timen, investor and advisor to companies like Airtable, Canva, and Oyster, and former Global Head of Growth & Marketing at Grammarly.
Yuriy shares his journey from leading performance marketing to building a high-impact growth product team—and why aligning these functions is crucial for retention.

We explore the challenges of balancing acquisition and retention, how to structure growth teams effectively, and why the first user session is the biggest lever for long-term retention. Yuriy also shares his perspective on when startups should truly focus on growth and how to avoid the common mistake of scaling too soon.

Tune in to learn how to break down silos, create a retention-driven growth strategy, and build a seamless user experience from acquisition to activation.
Mentioned Resources

Churn FM is sponsored by Vitally, the all-in-one Customer Success Platform.

  continue reading

Chapter

1. E278 | Aligning Growth Marketing and Growth Product to Maximize Retention with Yuriy Timen (00:00:00)

2. Yuriy’s Journey: From Early Grammarly Hire to Growth Leader (00:02:13)

3. The AI Shift: How Startups Can Compete with Industry Giants (00:07:24)

4. Growth Marketing vs. Growth Product: Finding the Right Balance (00:20:47)

5. Why Grammarly Combined Growth Marketing and Growth Product (00:27:57)

6. When to Split Growth Teams: Lessons from Grammarly’s Evolution (00:32:08)

7. The Biggest Lever for Retention: Optimizing the First User Session (00:37:49)

8. Yuriy’s Advice: How to Know When It’s Time to Focus on Growth (00:40:14)

9. Final Thoughts on Growth, Retention, and the Future of Startups (00:41:30)

281 episode

Semua episode

×
 
Loading …

Selamat datang di Player FM!

Player FM memindai web untuk mencari podcast berkualitas tinggi untuk Anda nikmati saat ini. Ini adalah aplikasi podcast terbaik dan bekerja untuk Android, iPhone, dan web. Daftar untuk menyinkronkan langganan di seluruh perangkat.

 

icon Daily Deals

Panduan Referensi Cepat

Dengarkan acara ini sambil menjelajah
Putar