))
Danielle Hawley - Global Executive Creative Director at Uber
Manage episode 366709110 series 3302718
Konten disediakan oleh Ryan Berman. Semua konten podcast termasuk episode, grafik, dan deskripsi podcast diunggah dan disediakan langsung oleh Ryan Berman atau mitra platform podcast mereka. Jika Anda yakin seseorang menggunakan karya berhak cipta Anda tanpa izin, Anda dapat mengikuti proses yang diuraikan di sini https://id.player.fm/legal.
It hasn’t always been a smooth ride for the people at Uber. In 2019, with the arrival of new CEO Dara Khosrowshahi, the culture took a U-turn for the better. Four months into his tenure, our guest Danielle Hawley, was hired. Today, Danielle is Uber’s Global Executive Creative Director. A master at creating experiences that keep the promises brands make, Danielle will be the first to tell you that creative isn't a deliverable, it is the culture. In their conversation, Ryan and Danielle discuss her joining the company amidst the pandemic during a crucial moment of Uber’s transformation. Through the power of emotional storytelling and data-enabled creativity, Uber answered the question: “how can we service people as a movement company in a time where no one can move?” They also dive into what separates really good creatives from great creative leaders, and why “finding your people” in business should be your everything.
163 episode
Bagikan
